‘Squid Game’ candy maker overwhelmed by customers



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  • The candy seller who made dalgona for “Squid Game” saw a resurgence of customers after the show aired.
  • In “Squid Game”, indebted competitors compete in deadly children’s games for a cash prize.
  • Players had to cut designs carved into the candy and would get shot if the candy cracked.

The candy seller who made dalgona, a sweet caramel candy, for Netflix’s “Squid Game” was so overwhelmed with customers after renewed interest that he didn’t come home for a full week to meet demand, Reuters reported.

In the hit dystopian thriller “Squid Game,” debt-strapped contestants must participate in a series of deadly kids’ games for a chance to win a $ 38 million cash prize. In a game on the show’s third episode, contestants must try to carve a shape carved into the brittle candy with a needle and are shot by guards if the candy cracks.

In the show, the candy came in the form of an umbrella, a star, a circle, and a triangle. An Yong-hui, the maker of dalgonas for “Squid Game,” said they sold 200 candies a day before the show started on September 17. Now he’s selling more than 500 a day for around $ 1.68 a piece, with a deal if customers don’t break the first candy, according to Reuters.

The candy is a classic Korean snack sold by street vendors and is made by melting sugar and pouring baking soda into it. Cutting out the stamped shapes in candies with needles or toothpicks in the hope of getting a second candy is a popular game for children.

As the popularity of “Squid Game” grows, tutorials on how to prepare the sweet treat have multiplied on the internet and have racked up tens of thousands of views on YouTube.

On TikTok, #dalgonachallenge has millions of views, with users posting videos of themselves cooking up the snack and trying to carve out a perfect shape.

“I wanted to see if I would survive this round in ‘Squid Game’,” said one TikTok user. “When I was watching the show, I was like, ‘How hard can this be? “Like, it’s already pre-cut, right?”

The video ends with the user accidentally tearing off the tip of a star shape they were supposed to cut out and a clip of a red guard from the show firing a gun.

While the candies are relatively easy to prepare, you can also get dalgona making kits and the candies themselves on Amazon.

“Squid Game” is one of the most-watched TV shows on Netflix, and the company predicted it would become one of the streaming service’s most popular shows of all time.

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