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The Pumpkin Cream Cold Brew is also back, an iced drink topped with cold pumpkin cream mousse and a sprinkling of pumpkin spice that Starbucks launched in 2019. Both fall-themed drinks add to two seasonal baked goods: a pumpkin scone and a pumpkin cream cheese muffin.
PSL, as it’s often called, has been a popular item on the Starbucks menu for nearly two decades, sparking joy and excitement among its loyal fans. Starbucks has sold over 500 million PSL since the drink’s introduction in 2003.
Although the drink hit the Starbucks menu earlier than in previous years, Dunkin ‘has already beaten its competition to the punch. Dunkin ‘also made its fall line available earlier than ever, rolling it out on August 18. This year, Dunkin ‘added a Pumpkin Cream Cold Brew as well as coffee, donuts and pumpkin muffins.
These seasonal items boost the hype and brand awareness in the competitive fast food space. For Starbucks (SBUX), PSL was the “catalyst” for performance in the fourth quarter of last year, with sales reaching record highs, according to a earnings release.
Notably, the Pumpkin Cream Cold Brew sold more than the hot version, signaling a change in customer preference for cold drinks. About 75% of its sales in the third quarter of this year were of cold drinks.
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