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Now, for probably tens of thousands of Americans – and maybe many more – these routines will have to change.
The reason is that Starbucks announced Friday that it would stop selling something you've probably seen almost every time you went to Starbucks.
You may think that it will not affect you. You may have all your news on the same device that you are reading this article on.
But there are 8,400 Starbucks in the United States. Almost all have a display unit offering at least three newspapers for sale: The Wall Street Journal, the New York Times, and United States today.
If every Starbucks store stores an average of only a few newspapers a day, it could easily be between 40,000 and 50,000 copies – and with it tens of thousands of loyal customers reading newspapers. Now they will be empty handed.
It is interesting to note that the decline in newspaper readership is not really the reason for the change, which will begin in September, according to Starbucks. Or at least, not the only reason.
Instead, it is what the big chains call, euphemistically, the "narrowing", a / k / a "theft".
In short, it seems that many people seem to have assumed that newspapers are free at Starbucks.
So, they take them, spread them out on the table where they drink or drink their food, then (if they are a bit conscientious), throw them into a recycling bin or leave them to another person.
A quick look through Starbucks employees' discussions on Reddit says:
"In my store, the theft of newspapers is so common that [we] has put up a sign stating "all newspapers must be scanned", "a Starbucks veteran posted." Do not prevent people from reading them in the lobby as if it was a library.
The chain will also stop displaying coffee bags and take-away snacks, for similar reasons of theft. (I imagine that many people were taking the "grab and go" too literally, and were not actually paying for them.)
When Starbucks concluded its agreement to sell the New York Times in all its stores in 2000, it was seen as a big blow to the Time. Some newsstand and convenience store operators complained that selling newspapers at Starbucks would severely damage their business.
Many things have changed since then. With the announcement Friday, the press world reacted with emotion.
Personally, I've been very interested to see how newspapers that will no longer be sold in Starbucks have reported this change:
"This is the quintessence of the Starbucks experience: enter, order a hot cup of coffee and sit down with a newspaper," said Time. "Or at least, it's like that before."
Sure United States todayThe title was: "Starbucks will end newspaper sales in September, including USA Today."
However, the answer of The Wall Street Journal:
"Although Starbucks has made the decision to stop selling print copies, we are actively discussing other ways for their customers to access the WSJ," said a spokesperson at the conference. New York Post.
My wildest (but not unreasonable) assumption: maybe the WSJ is trying to negotiate free access to Newspaper while customers are physically at Starbucks, or some sort of discount that comes into effect after buying a coffee.
Whatever it was, it would eventually happen. I was writing for The Washington Post, Stars and stripesand – my first job in the company – the New Haven Registry.
Still, I do not remember the last time I bought a printed newspaper. I'm like everyone else, stuck to my phone.
Looks like Starbucks is catching up on reality.
The opinions expressed here by Inc.com columnists are theirs, not those of Inc.com.
People enter the routines. For many people, these routines involve Starbucks.
not
Now for probably tens of thousands of Americans - and maybe a lot more - these routines will have to change.
not
The reason is that Starbucks announced Friday it would stop selling something you would probably have seen almost every time you go to Starbucks.
not
No more newspapers.
not
You may think that it will not affect you. You may have all your news on the same device that you are reading this article on.
not
But there are 8,400 Starbucks in the United States. Almost all have a display unit offering at least three newspapers for sale: The Wall Street Journal, the New York Times, and United States today.& nbsp;
not
If every Starbucks store stores an average of only a few newspapers a day, it could easily be between 40,000 and 50,000 copies - and with it tens of thousands of loyal customers reading newspapers. Now they will be empty handed.
not
It is interesting to note that Starbucks indicates that the decline in the number of readers in the newspapers is not actually the reason for this change. which will begin in September. Or at least, not the only reason.
not
Instead, there is talk of what the big retail chains are euphemistically calling "narrowing", a / k / a "theft".
not
In short, it seems that many people seem to have assumed that newspapers are free at Starbucks.
not
Then, they take them, spread them on the table where they enjoy their drink or their food, and then (if they are a little conscientious), throw them in a recycling bin or leave them on a table for somebody. another one.
not
A quick look at Starbucks employee discussions on Reddit tells the story:
not
"In my store, the theft of newspapers is so common that [we] place a sign stating that all newspapers should be scanned, "a Starbucks veteran posted." Do not prevent people from reading them in the lobby as a library. "
not
The chain will also stop displaying coffee bags and take-away snacks, for similar reasons of theft. (I imagine that many people were taking the "grab and go" too literally, and were not actually paying for them.)
not
When Starbucks concluded its agreement to sell the New York Times in all its stores in 2000, it was seen as a big blow to the Time. Some newsstand and convenience store operators complained that selling newspapers at Starbucks would severely damage their business.
not
Many things have changed since then. With the announcement Friday, the press world reacted with emotion.
not
Personally, I've been very interested to see how newspapers that will no longer be sold in Starbucks have reported this change:
not
"This is the quintessence of the Starbucks experience: enter, order a hot cup of coffee and sit down with a newspaper," said Time. "Or at least, that's how it happened."
not
Sure United States todayThe title was: "Starbucks will end newspaper sales in September, including USA Today."
not
However, the answer of The Wall Street Journal:
not
"Although Starbucks has made the decision to stop selling print copies, we are actively discussing other ways for their customers to access the WSJ," said a spokesperson at the conference. New York Post.
not
My wildest (but not unreasonable) assumption: maybe the WSJ is trying to negotiate free access to Newspaper while customers are physically at Starbucks, or some sort of discount that comes into effect after buying a coffee.
not
Anyway, it was going to happen eventually. & Nbsp; I was writing for The Washington Post, Stars and stripesand - my first job in the company - the New Haven Registry.
not
Still, I do not remember the last time I bought a printed newspaper. I'm like everyone else, stuck to my phone.
not
Looks like Starbucks is catching up on reality.
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