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As Starbucks signals the start of warming weather by rolling out its menu Tuesday, investors can expect sales to heat up its customers for its chilled drinks.
Even in the cold winter months, cold beverages have helped Starbucks' sales grow. So the company's strategy has focused its innovation on cold options, like cold foam. Another chilled beverage innovation, Nitro Cold Brew, is available in the United States.
In its second quarter, the company reported sales at least 12 months rose 3%, beating Wall Street's estimates of 2.9%. Starbucks awarded the growth to a 3% increase in average customer ticket. Nearly half of the ticket growing up from customers trading up to pricier drinks like the Macchiato Cloud.
Additional, cold drinks are helping you get into your day. Afternoon performance during the last quarter was the best in three years.
"We have seen when we introduce more of our cold innovation, it's improving afternoons and our non[Starbucks Rewards] "COO Roz Brewer said on Thursday with the analyst.
But, one cold option has been getting less love. Starbucks has been moving away from limited-time. The last one to make a noticeable impact on the Unicorn Frappuccino, which was introduced in April 2017. Since then the Seattle-based company has largely failed to replicate its success with another version of the blended drink. This year, its summer menu is bringing back three popular versions of the blended drink without introducing any new Frappuccino options.
"We're learning that it's an 'and not a' gold," COZ Roz Brewer's Starbucks said in an interview, adding that Frappuccinos will always stay on its menu.
The coffee chain is also introducing Crispy Grilled Cheese Sandwich, Baja Black Bean Veggie Wrap and Frosted Donut Cake Pop for the summer.
Here's its summer drink line-up:
Dragon Drink
Starbucks Dragon Drink
Source: Starbucks
The new summer offering combines Starbucks' Mango Dragonfruit Refresher with coconut milk for a fruity and creamy beverage. Like the Unicorn Frappuccino, this option is designed for Instagram. Dragonfruit sourced from Vietnam gives it that bright pink color.
Cold Brew with Cold Foam Salted Cream
Starbucks Cold Brew Wth Salted Cream Foam.
Source: Starbucks
The latest addition to Starbucks' line-up of cold brew features a hint of caramel topped with its frothy cold foam. The beverage is a year-round addition to the menu as it is more expensive than calories.
S'mores Frappuccino
Starbucks S'mores Frappuccino
Source: Starbucks
Last summer, Starbucks disappointed customers when it did not bring back the S'mores Frappuccino. After reading their complaints on social media, the coffee chain is bringing it back to life – it does not sound like Starbucks will make that mistake again. Brewer said that the company thinks that the blended drink could be used in the past season.
Mocha Cookie Crumble Frappuccino
Starbucks Mocha Cookie Crumble Frappuccino
Source: Starbucks
Another summer favorite is also returning. The Mocha Cookie Crumble Frappuccino was first introduced in 2012. The blended drink is made with vanilla syrup, chocolate-flavored whipped cream and chocolate cookie crumbles.
Caramel Ribbon Crunch Frappuccino
Starbucks Caramel Ribbon Crunch Frappuccino
Source: Starbucks
Starbucks rounds out its limited-time Available with caramel syrup, dark caramel sauce, caramel drizzle and crunchy caramel sugar topping.
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