Starbucks to open the world's largest site in Chicago

On November 15, Starbucks fanatics found new meaning in the heart of Chicago's Magnificent Mile.

This is where the company will open the world's largest Roastery, which will span four floors and cover an area of ​​approximately 43,000 square feet.

The Chicago Reserve Roastery is designed to "give life to artisanal coffee by providing many brewing methods, special reserve beverages and mixology," the company said in a statement in 2017 announcing plans.

The roasters are described by society as "theatrical and experiential sanctuaries" that allow them to indulge in their passion for coffee, where "Masters roasters, mixologists and baristas practice their craft to perfectly coax tasty and often unexpected expressions of our rare single origin coffees., "according to the company.

The sensational café takes the place of the former Crate & Barrel site, adding to the small group of Roastery locations located around the world.

"Having opened our first Starbucks store in Chicago nearly 30 years ago, our first out of Seattle, is a very special city for me. At the time, it was a real test for Starbucks because the Chicago customer is very knowledgeable and insightful about his coffee. "

The buzz around the opening comes at a time when the company expects its earnings to be not as large as expected due to a change in its buyout program. shares and its effective tax rate.

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In July, however, the company announced a strong operating performance in the third quarter.

"Starbucks had a strong operating performance in the third quarter, demonstrating that our" scaled-up "program is working," said Kevin Johnson, President and Chief Executive Officer. "Our two targeted long-term growth markets, the United States and China, have achieved excellent results in a number of ways, thanks to our desire to improve the customer experience, to stimulate innovation in beverages and accelerate the development of our relationships with digital customers. Given the strong momentum of our business, we are improving our financial outlook for the year. "