Start of Stationhead social radio goes beyond live broadcasts – TechCrunch



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Stationhead, the mobile application that turns its users into streaming radio DJs, has been upgraded today. Where Stationhead DJs were previously restricted to live streaming, they can now record their programs, making them available on demand for anyone to listen to later.

Stationhead's idea is to democratize and reclaim the personality of traditional radio broadcasts – the type of conversation and personal connection that is not addressed in a reading list.

The application includes features such as the ability to call guests to join the show and integration with Spotify and Apple Music. For Stationhead, this means that it is not necessary to conclude its own license agreements with the music labels; For listeners, this means that when a DJ plays a song, you hear it streaming from the music service of your choice.

This integration will continue with these new on-demand shows – so they're not really a single continuous recording, but rather DJ recordings interspersed with custom songs from Apple or Spotify. (This is probably why these shows will not be available for offline listening.)

Ryan Star CEO (photo above) stated that he had co-founded Stationhead because of his own frustration as an independent musician, particularly the difficulty and costs involved in producing a single on the radio.

More recently, he said that Stationhead was becoming a real alternative for independent musicians who were seeking to attract attention, with more than 200,000 shows created since November of last year .

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"Some shows are mainly spoken, some are mostly music, but the simple act of playing the song completely changes the way it is consumed," said operations director Murray Levison.

The company does not share the total number of listeners, but it has evoked successes such as Burrell Kobe, who said he drove 23,000 streams on Stationhead. (SensorTower estimates that the iOS app has been installed by 110,000 users worldwide.)

And Star described the Stationhead approach as combining "creative freedom and true human connection". While Stationhead's most popular shows can pick up over 1,000 live listeners, he suggested that the connection could occur even when the audience is much smaller: he's remembered having stumbled upon a show where he was literally the only person to listen, but the animator his guts – that was his therapy. "

And by making these shows available on demand, he said that Stationhead "was exploiting something that had turned out to be the most intimate form of communication."

He added, "For the first time, you are able to create extremely abundant audio content around these streams."

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