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This year's Oscars have been a big problem for Netflix.
With Alfonso Cuaron named Best Director for Roma, the streaming giant is essentially a level removed from a win in the Best Film category, which is quite an achievement for its original content. Most have celebrated this progress, but others are not so happy.
Among them is Steven Spielberg, who looks a lot like the McGavin Shooter these days, who basically runs around the Academy saying, "Yeah, yeah, everyone seems to come … Well, I'm not. Dawn! "
Before the Oscars, Spielberg had made a not so subtle plunge into streaming services while accepting the Filmmaker Award at the CAS Audio Cinema CAS Awards for the past year. Player Loan A. As he explains:
"I do not think that the movies that have just been qualified, in some cinemas for less than a week, are qualified for Oscar nominations. Fewer and fewer filmmakers are going to have a hard time raising money, competing at Sundance and possibly having one of the specialty labels distribute their films in theaters. And more and more of them will leave the SVOD [Streaming Video On-Demand] Companies are financing their films, with perhaps the promise of a small window of a week to allow them to win a prize. But, once you engage in a television format, you are a TV movie. "
While he claimed that some of the greatest writing, staging and performance works are on television, he finally conceded that "nothing beats going into a big dark theater with people you have never met before and have an experience rich in experiences. This is something we all really believe in.
(Rank: Every film by Steven Spielberg from worst to best)
This belief, as indiewire reports, could actually affect the Oscars. As governor of the Academy representing the branch of the directors, Spielberg could have a say when the Academy meets soon, and this seems to be the case according to the recent declarations of his company Amblin.
"Steven is firmly convinced of the difference between streaming and the theatrical situation. He will be happy if the others join [his campaign] when it happens [at the Academy Board of Governors meeting]. He will see what happens. "
The Academy has since confirmed this idea by adding: "Discussions on rewards rules are underway with branches. And the board will likely consider the topic at the April meeting. "
Spielberg is not alone either. "There is a growing feeling that if [Netflix] will behave like a studio, there should be some kind of standard, "said a governor of the Academy. "The rules were applied when no one could conceive this present or future. We need a little clarity.
(Read: The 2019 Oscars Winners: The Complete List)
Although the argument relies heavily on theatrical distribution – the Academy currently only requires one week of exclusive theater – many studios and distributors are unhappy with Netflix's marketing. They would have spent between $ 25 and $ 50 million on Oscar marketing, which is a huge increase over the $ 5 million spent by Universal. In addition, they argue that marketing is not spent to push viewers to theaters.
All this should be of concern to Netflix (and all other streaming giants). They are already looking forward to 2020, with the efforts of Martin Scorsese L & # 39; Irish will fall later this fall, and it is very likely that they will have new conditions to overcome in the upcoming rewards season.
Again, for the prospect …
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