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This year's Oscars have been a big deal for the Netflix online streaming service, which, thanks to a skilful combination of marketing, theatrical maneuvers and genius, "Hey, why did not we think about it? " regardless of the type of film he would like to have, he won his first nomination in the category Best Film, for Cuarón Roma. Of course, he did not win, but Cuarón won another best director award, and it was still a much more publicized performance for a studio / network /Something this must generally be content with appointments and an occasional victory over documentary lands. (Best Documentary Short Film Award for 2017 for White helmets was the first real victory of the service.)
Perhaps too much in sight: regardless of the resentments of Netflix The famous Hollywood directors have been on the backburner in recent years – slipping in introductory speeches at a festival or in an occasional frank interview on the fact that the production of Netflix is not "real" films … We are now exhausted, with the big guy himself, Mr. Steven Spielberg, who is openly seeking that the service be excluded from the Academy, at least in its present form.
In the past, Spielberg made it clear that he thought that Netflix movies, which rarely go out in theaters and did not even work in a traditional distribution model, are nothing but Emmy-like "TV movies". rather than Oscars. Netflix's decision to put Roma in theaters for three weeks (and sometimes in other places) does not seem to have quieted Spielberg either; by IndieWirehe should speak in favor of rule changes that would exclude films like Cuarón. at the meeting of the Board of Governors of the Academy next month. (He represents the branch of the director of the exclusive body, presumably on the grounds that he is Steven fucking Spielberg.)
Studio complaints about Netflix fall into a few simple categories. The first is that they have spent a lot more money than others for this year 's Oscar marketing. The figures reported are up to $ 50 million, even though the $ 25 million most conservative would be five times higher than those spent by Universal. Green paper. And secondly, there is the whole thing "they do not run their movies in theaters unless we do them". This is exacerbated by the fact that the studio does not concede its films to cinemas, but rents them directly and retains all ticket sales. Among other things, this means that they are not obliged to report their box office receipts, which fortunately allows everyone to get a roaming number in Netflix, dear friends. (The Nielsen people have been trying to solve this problem for years.)
Or, to shorten a rather complicated paragraph: People want money: how much does Netflix spend and how much money does it make or not? We are ready to accept the idea that Spielberg's motives are more pure – he is a passionate film buff, and he already has more money than god – by emphasizing the idea that there is a fundamental difference between a visual medium designed to be broadcast on a theater screen and a screen designed for a cinema screen. phone. (According to an Amblin spokesperson, "Steven is deeply committed to the difference between streaming and theatrical situations.") But it still seems likely that he will eventually serve as a spokesperson for a movement fueled by much by established studios that do not like the way the new kid on the block works.
Not that Hollywood has a solution: Ava DuVernay, whose projects with Netflix include 13rd and his next When they see us– Fight hard against the anti-streaming fervor, asking the Academy to allow other filmmakers to speak (or at least be heard) at the next meeting of the Board of Governors.
It is obvious that rule changes will occur for the Oscars. Whether we like it or not, Netflix and the other services that follow it already change the way movies are shot and the Academy is required to react (very slowly). But here is the thing: Roma was unequivocally a film – not a miniseries, nor a TV movie, but a movie – and, moreover, was one of the most better 2018 movies. Any proposed changes to the rules that would not allow a movie like Cuarón to compete will not be considered a thing, with the exception of a whole bunch of "old men screaming against the cloud," no matter the way they were respected and loved statesman could be.
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