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Earlier this month, NPD data indicated that Apple was "the undisputed leader" in the smart watch industry. Strategy Analytics has released a new report with more details on Apple Watch sales and their comparison with the rest of the market.
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According to the data, Apple sold 9.2 million Apple Watch units in the fourth quarter of 2018. This represents an increase from 7.8 million in Q4 2017. In total, Strategy Analytics suggests Apple to provide 22 , 5 million Apple Watch units in 2018. In comparison to 17.7 million in 2017. A total of 45 million smart watches were shipped in 2018, of which 50% for Apple.
These delivery figures place Apple at the top of the smart watch industry, with Fitbit far ahead, with 5.5 million units shipped in 2018. Samsung is third with 5.3 million units shipped, followed by Garmin with 3.2 million.
In terms of market share, Apple has a considerable lead with a 50% market share in the smartwatch market. This is down from the 60.4% market share held by Apple in 2017, as Samsung and Fitbit reduced their market share.
Neil Mawston, Executive Director of Strategy Analytics, said that Samsung and Fitbit have significantly improved their smartwatch portfolios over the last year:
"Apple delivered 9.2 million smart watches worldwide in the fourth quarter of 2018, up 18 percent from the 7.8 million units recorded in the fourth quarter of 2017. The global market share of the smartwatch of Apple dropped to 51 percent this quarter, from 67 percent a year ago. Apple Watch is losing market share to Samsung and Fitbit, whose smartwatch competitor portfolios and retail presence have improved significantly over the last year. "
In total, Strategy Analytics reports that Apple, Samsung, Fitbit and Garmin represent 8 of the 10 connected watches delivered worldwide.
Apple itself does not disclose unit sales data for Apple Watch for competitive reasons. Instead, we rely on data from research companies such as Strategy Analytics. These data show how far Apple has a huge advantage over other smartwatch makers, even though Samsung and Fitbit are catching up.
Read the full Strategy Analytics report here.
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