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Subway is trying to set the record straight on its highly controversial tuna – this time with a news website called SubwayTunaFacts.com.
When you visit the website, you are greeted with a photo of the company’s tuna sandwich and a headline that says “Subway Tuna Is Real Tuna”.
“That’s right. The truth is, Subway uses wild caught skipjack tuna regulated by the Food and Drug Administration (FDA). A favorite among submarine enthusiasts, our tuna is and always has been. summer high quality, top quality and 100% real “. the graph reads.
This is just the latest chapter in the Subway tuna saga that began in January when two patrons sued the restaurant, claiming its tuna sandwiches and wraps weren’t made with real tuna. Subway denied the allegations and decided to offer a deal (with the cheeky promo code “ITSREAL”) on menu items the following week so customers could try it out for themselves.
SubwayTunaFacts.com includes a ‘Tuna Q&A’ with frequently asked questions about the restaurant’s tuna, including an update on the ongoing trial and information on the company’s tuna supply chain. . The site also reveals that the restaurant regularly tests its tuna “to ensure it meets Subway’s stringent quality and safety requirements.”
When asked what inspired the company to create the site, a spokesperson for Subway shared the following statement with TODAY Food via email: “We launched SubwayTunaFacts.com to help expose the facts. and to clarify any misunderstanding related to our tuna. “
The new site also covers the June New York Times report that further complicated the tuna saga. In case you missed it, the journal tested tuna samples from three Los Angeles subway stores and found the results showed “no amplifiable tuna DNA.” In other words, the laboratory could not identify any of the five species of tuna tested. The document also reported that the Food and Drug Administration lists 15 species of fish that can be labeled tuna.
That same month, the two plaintiffs in the January lawsuit ended up reducing their claims in new court cases and now claim that Subway is misleading its customers by calling its product “100% sustainably caught bonito and yellowfin. “Or” 100% tuna. . “
When asked about the test and the new website, a Subway spokesperson backed the restaurant’s claims that it only serves 100% wild-caught cooked tuna, TODAY offering the following statement:
“The reality is that some DNA testing methods just aren’t a reliable way to identify denatured proteins, like cooked tuna. When samples were sent to reputable testing labs with specialized capabilities to properly test them. denatured protein, positive DNA results showed that Subway Tuna is Real Tuna. “
Addressing the Times report, SubwayTunaFacts.com suggests that this newspaper “ordered a test which failed to detect tuna DNA in its sample,” adding that “it is not unusual when testing cooked tuna “.
In an interview with CNN this week, Subway CEO John Chidsey mentioned the new website, saying it would help break down all the science for customers.
“You can see every part of the story there, and I think that will obviously highlight the facts and clarify all those misconceptions,” he said.
Chidsey also discussed Subway’s recently revamped menu, which includes nearly a dozen new or improved ingredients and 10 updated or original sandwiches. The tuna that the brand swears by won’t change, however.
“We’re very proud of our tuna, so I think that’s really the end of the story,” he told CNN.
Chidsey went so far as to call Subway’s tuna sandwich “one of my two favorite sandwiches,” adding Turkey Cali Fresh is her other go-to option.
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