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Summer ticketing: Men in Black: the international flop and flat belly



The worst is probably over, as Hollywood turns to a quartet of powerful sequels to save the summer.

Disney / Pixar's "Toy Story 4" will not arrive soon enough to capture the summer box office. The openings of this weekend are pathetic. The restart of the franchise "Men in Black: International" (Sony) and the second remake of "Shaft" (Warner Bros.) totaled less than $ 37 million. Two summers ago, when "The War for the Planet of the Apes" opened for "only" 56 million dollars, it was considered low enough to threaten the future of this series.

Both series of this weekend were led by veteran veterans whose national total is close to $ 1 billion: F. Gary Gray ("The Fate of the Furious" and "Straight Outta Compton") and Tim Story ("The Four Fantastic "and" Ride Along "), which will undoubtedly return to the production of popular films.

As a sign of the times, "Men in Black" still managed to rank No. 1, while "Shaft" was in sixth place. Studio greenlighters consider franchise entries to be the primary reason why movie theaters stay open, but they do not attract American film buffs. Although the weekend has seen the best jump of Saturday in recent weeks, the total will be around $ 130 million. That's less than half of the same weekend last year (which boasted the opening "Incredibles 2"). Thus, in mid-summer, the lag since the beginning of the year was reduced to about $ 500 million, or more than 7%.

With Sony's optimistic estimate of a $ 28.5 million decline (or 7% Sunday) (with a boost for Father's Day), the restart of the Will Smith / Tommy Lee Jones trilogy will take place. Is open to less than half of the initial (adjusted) gross amount of the third iteration, itself the lowest in the series. Whatever the final number, it's a terrible comeback for a renowned franchise led by two Marvel stars and a confirmed director.

Abroad, the rest of the world has added another $ 74 million, with only a few countries to open. While the sequel to "Dark Phoenix" ("X-Men") seems to lose about $ 100 million, there are enough potential international rewards to bring the combined total of "Men in Black" to $ 300 million. And a much smaller budget (about $ 100 million) helps mitigate this gloomy result.

On the positive side, we probably witnessed the last of the consecutive disasters of the big budget of the summer. "Toy Story 4", "The Lion King" (Disney), "Spider-Man: Away from Home" (Sony) and "Hobbs & Shaw" (Universal) together probably cost about $ 1 billion to their studios, but everyone has a chance to reach that level in the global recipes. The studios are turning to this quartet of heavyweights to save the summer.

"Tree"

The first "Shaft" was 48 years ago. The second in 2000 brought in $ 117 million, John Singleton's third biggest hit. He shares with Men in Black: International a conscious effort to adjust the formula of his predecessors.

In this case, it was about transforming Richard Roundtree's iconic character, Shaft, into the background of a multi-generational story including his son (Samuel L. Jackson) and his grandson (Jessie Usher). Tim Story was invited to combine comedy and action in this urban movie.

"Shaft" won an A Cinemascore – an unusual disparity with weak and mediocre criticism on one side and a clear positive public response on the other. Even with a low-end budget (in the range of $ 30 million to $ 35 million) and Netflix owning foreign rights (the international broadcast begins June 28), it will take a strong hold to be able to make a profit.

"Dark Phoenix"

Disney / Fox

Deductions

But franchise titles that are opening weakly tend to fall. "Dark Phoenix" is one of the worst, down 73% on its second weekend. With an additional $ 9 million, the amount reaches about $ 52 million: the film will have the chance to reach $ 65 million. This number is only slightly higher than the lowest (adjusted) apertures in the "X-Men" series. "Dark Phoenix" around the world is worth more than $ 200 million, but it will not be $ 300 million. That's $ 100 million less than "Godzilla: The King of Monsters" (Warner Bros.) will reach the whole world. In the United States, it has dropped 47% to just over $ 100 million. Scary.

"The secret life of pets 2"

Universal / YouTube

"The Secret Life of Pets 2" (Universal) came in second, down 49% since opening. It's a little less than the first movie "Pets", but the first film has yielded more than double. "Pets 2" will make money, but barely at the level of its predecessor or other Illumination Animation titles like the "Despicable Me" entries. And it's a worry. Steep falls like this make us wonder how this continues like a big series. And "Pets 2" is facing "Toy Story 4" this weekend.

The other films of the third week or later had a wide range of drops. By far, the best catch comes from "John Wick: Chapter 3 – Parabellum" (Liongate), an entry into a still robust series. It has only dropped by 18% and could now reach 165-170 million dollars. He has already reported more than the first two combined in the country.

Will Smith is the genius and Mena Massoud is Aladdin in Disney's ALADDIN, directed by Guy Ritchie.

"Aladdin"

Daniel Smith

"Aladdin" (Disney), third in the standings, also held 32%. It could reach 330 million US dollars, or nearly $ 1 billion worldwide. The total results (as well as its budget) will be much lower for "Rocketman" (Paramount). But on his third weekend, he has done better than "Godzilla" (which opened the same date) and seems to hope to stay long enough to exceed $ 85 million. Japan is the main territory to open (China has not been announced).

Being part of the Top Ten (# 9) is well known "Late Night" from Amazon. Its gross sales of $ 5.1 million in more than 2,200 movie theaters are slightly lower than "Booksmart" (United Artists). The nuance of what this means can be seen in our specialized report.

The top ten

1. Men in Black: International (Sony) NEW – Cinemascore: B; Metacritic: 38; Is. budget: 100 million dollars

$ 28,500,000 in 4,224 movie theaters; APT (per theater): $ 6,747 cumulative: $ 28,500,000

2. The secret life of pets 2 (Universal) Week 2; Last weekend # 1

(-49%) in 4,564 cinemas (+3); PTA: $ 5,215; Cumulative: $ 92,044,000

3. Aladdin (Disney) Week 4; Last weekend # 2

(-32%) in 3,556 theaters (-249, PTA: $ 4,700, cumulative: $ 26,346,000)

4. Dark Phoenix (Disney) Week 2; Last weekend # 3

$ 9,005,000 (-73%) in 3,721 movie theaters (no changes); PTA: $ 2,420; Cumulative: $ 51,767,000

5. Rocket Man (Paramount) Week 3; Last weekend # 5

$ 8,800,000 (-36%) in 3,021 movie theaters (-589); PTA: $ 2,913; Cumulative: $ 66,143,000

6. tree (Warner Bros.) NEW – Cinemascore: A; Metacritic: 41; Is. budget: $ 30 million

$ 8,315,000 in 2,952 movie theaters; PTA: $ 2,817; Cumulative: $ 8,315,000

7. Godzilla: the king of monsters (Warner Bros.) Week 3; Last weekend # 4

$ 8,105,000 (-47%) in 3,207 theaters (-901); PTA: $ 2,527; Cumulative: $ 93,688,000

8. John Wick: Chapter 3 – Parabellum (Lionsgate) Week 5; Last weekend # 7

$ 6,100,000 (-18%) in 2,033 movie theaters (-743); PTA: $ 3,000; Cumulative: $ 148,627,000

9. late at night (Amazon) Week 2; Last weekend # 17

$ 5,137,000 (+ 1,986%) in 2,281 cinemas (+2,214); PTA: $ 2,314; Cumulative: $ 5,450,000

10. My (Universal) Week 3; Last weekend # 6

$ 3,610,000 (-54%) in 1,794 theaters (-1,022); PTA: $ 2,012; Cumulative: $ 40,350,000

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