Beer, chips and dips sell like butter during the World Cup

The sale of beer, soda, chips and dips shines in front of the matches of the World Cup in Sweden

– We can see that the sport has something of unity and food ", explains Anna Hedström, Press Secretary at Ica

Just before Sweden meets Mexico, it has become clear what sells the most when Sweden suffers from World Cup fever. that the immersion rate has increased by 370% compared to the day before.At the same time, the sale of non-alcoholic beer has doubled, writes Dagens Industri.

– It's fun to see the curve: to 16 hours, at the beginning of the match, sales fall .. According to Anna Hedström, press secretary at Ica, in DI, we can see that the sport has something united and that he also has food , we want to go eat and watch the game together

Expect good sales for the quarter-finals

The sale Beers, soft drinks, snacks and non-alcoholic snacks have seen a sharp increase, says Claes Salomonsson, Axfood press officer

. So we are expecting a good sale on Saturday morning, he told DI.

7 July 2018 13:14