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After a hot and dry summer, there is a ban on fighting fires in many parts of the country. In Greater Gothenburg there has been a ban on fighting fires since the end of May. In addition, the forest fires of recent days have made the subject more relevant than ever.
In all this, Hemköp sent a mass sms with an offer of hamburgers to put on the grill, which was the first to report.
The message quickly received a lot of attention and was excluded from social media.
READ MORE: There is now a ban on fighting fire in Greater Gothenburg
For the fan @axfood You know if the ban on current barbecue is available? # shopping at home #skogsbrand pic.twitter.com/t6OQebFmIU
– Adi Sahic (@SahicAdi)
19 July 2018
Hello @axfood and Hemköp!
Is sms advertising today a little bad sometimes in these times of fire and barracks bans pic.twitter.com/tCgOqAiXEs] – Ph.Dood ( @_ellerinte)
19 July 2018
Hemköp has the worst moment in all of Sweden pic.twitter.com/HEZ0jmqE6E
– elin hjortskull (@elhjorten)
19 July 2018
"An incorrect SMS"
According to Maria Nobel, Hemköp's communications officer, the message was an automatic mail that they had already planned this spring
– C & # 39; was an incorrect text, it never expired. We have examined everything we can because of the current situation, but for some reason this failure has been eliminated and we apologize for it, "she told the paper.
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