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Version 71 of the Google Chrome browser will be released in December. And after last year's rather unsuccessful attempt to stop bad ads, Google is taking hard gloves this time around. Chrome 71 will simply stop all ads from a site broadcasting a single bad ad. The site has a period of 30 days to remove the offending ad, otherwise Google will block all ads, even the most normal ones. De facto, Google takes the right to intercept the site's advertising revenue, writes The Verge.
What is meant by abusive and bad advertising is shared phrases, and it's a pretty white concept. Google believes that the primary criterion for an ad to be classified as bad is that it generates fake system messages, automatically redirects the user or attempts to steal personal information.
This is not the first time Google has been trying to create offensive ads: until this summer, with Chrome 68, Google introduced a feature to prevent sites from opening new ones. tabs or windows. Chrome 71 users can disable the new feature, but it is likely that not many people will. This initiative can be seen as a positive step against bad ads, but it also reminds us of Google's power over online content, writes The Verge.
The registry adds that Google generates nearly $ 100 billion in online advertising each year. If they block ads in this way, they may hurt and it is unlikely that bad ads come from Google's own ad network. Google Display.
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