Cartier opens a flagship store of 200 square meters in Sweden

At an exclusive event at the Stockholm Opera in September, the press and industry representatives were able to take a closer look at the upcoming store using VR technology, where you entered the shop under the guidance of a porter. And the moment has finally come to open the concept store: on November 8, the luxury jeweler opened its doors in Stockholm.

An overview of the new Stockholm store in Norrmalmstorg.

As soon as you enter the Smålandsgatan store in Norrmalmstorg, the tone of the experience is set with a wall with decorative panels, where a panther has been cut into relief. And it's really an experience to visit the flagship store of the French luxury brand. The interior of the store is a combination of Swedish references and jeweler's concept, reflecting the interaction between Cartier and Scandinavia: the creative expression of the house in perfect harmony with the Nordic influences of the store . The atmosphere is both intimate and sophisticated, with many iconic Cartier windows at the entrance and decor of the Côtes de Genève in the clocks.

Finally, Cartier has created an exclusive meeting place in his Stockholm store, where guests can have coffee. An opportunity to experience the welcoming atmosphere of Cartier, highlighted by subdued lighting, the combination of decorative materials and accessories.

The Panthère de Cartier watch is as current as when it was launched in the 1980s.

The combination of strength and gentleness creates the enthusiasm that characterizes Cartier's aesthetic balance. These flora-inspired jewels do not fit into any category – they give their own definition of beauty. Then Cartier himself describes his drawing, and the description is not difficult to understand with regard to, for example, P atanther of cartier, which looks more like a jewel, launched in the 80s but is as common as today. The same goes for the classic watchmaking Santos de Cartier created by Louis Cartier in 1904.

Good taste and exclusive. Photo: Cartier.

The pantern is Cartier's signature. Photo: Cartier.

Anrika Cartier was founded in Paris in 1847 by Louis François Cartier. After that, his grandchildren Louis, Pierre and Jacques laid the foundation for what will later be the Cartier jeweler's house in the early 1900s. The jewels also aroused great attention among the European royal houses and then became suppliers of the court, including the Swedish royal house.

On November 8, Cartier opened the doors of its 200 square meter concept store at Smålandsgatan 8 in Stockholm.

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