Dark Teddy-novel adorns Stockholm subway in CSR projects



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The revised novel is written by John Ajvide Lindqvist and is part of "Road to Reading", a Pressbyrån corporate social responsibility initiative that, since 2014, aimed to increase reading comprehension among students. Swedish children. The campaign was designed by the advertising agency Åkestam Holst and produced by the BKRY production office.

"The series magazines increase the reading enjoyment of children and teens, and studies show that periodical readers are often more enthusiastic and read more generally, including books." With the help of John Ajvide Lindqvist, the novel becomes an inspiring step for children to go from one series to a more advanced reading.The novel shows that the series are a great way to read, so that they can be used in the classroom. school education, says Lennart Schultz, Brand Manager at Pressbyrån, in a press release.

The story "Nina i snipa" talks about Nina Rabbit claiming justice by revealing the evil plans of Krösus Sork that poison a whole lake.

"Like many others, comics were my first contact with the written word – Dunderhonung was my travel cost before going to superpowers and net pitchers before I reached literature." Just Teddy was a recurring reference in my novels and, of course, I want to thank you for the project.Reeting a new dialogue with Skalman and Lille Skutt felt like working with mythical artists and it was absurd and fun to say John Ajvide Lindqvist.

As part of the ongoing CSR initiative at the end of 2014, Pressbyrån will make the novel available as school material on pressbyran.se, as well as a teacher's manual with instructions on the use of "Nina i snap" and series in teaching.

"The best thing about using the series in teaching is that all students read under the same conditions, regardless of their language and language skills, which in turn allows all students to participate. to further reinforce reading comprehension, namely, shared discussions on reading and other exercises that consolidate and develop what students read and comment on. Melinda Galaczy, high school teacher in Swedish / Swedish and English in Möllevångsskolan, as well as co-author of Nina's teacher's guide.

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