H & M stops retouching – shows models with scars and hair

Shards, scars and hair. Now, H & M has stopped editing and shows his models as they are

Something for the Swedish fashion giant.

"Thanks H & M for letting your hairs and love handles on your swimwear pictures," writes someone who commented on the photos on social networks.

Hello, narrow models and perfectly retouched. Now, it's time for a new era in which women in fashion are represented as they actually look at it.

And the Swedish H & M is the first fashion giant to succeed in retouching ruptures, scars and hair Mail

H & M stops recovering scars and wrinkles

Several brands have already had campaigns describing the bodies of women such as they are in reality, including Asos and Adidas

Now, that is the journey of H & M. On the site there are several pictures of models who show swimsuits without receiving natural elements on their dangerous body.

Many of the women see tears on their thighs, others see hairs on their arms and belly, and some have visible scars on their bodies.

The fashion giant is celebrated by women

Models on models have been spread quickly and the fashion giant is now celebrated by women around the world.

"Thanks H & M for letting your wrinkles and your love handles on your swimsuit pictures", writes someone who commented on the photos

Another Printer:

"By not retouching the models, it helps us stop comparing our body with completely unrealistic images, but we will feel completely normal."

July 27, 2018 ] 15:39