[ad_1]
H & M collaborated with the British interior architect Morris & Co, founded by the famous 19th century designer, William Morris.
The fashion company Morris Stockholm is now fighting for trademark infringement. The latest collaboration of H & M with Morris & Co. are considered to contain clothing too similar to Morris Stockholms and the logos can be confused. This is indicated in the application.
"It's a classic brand with a classic pattern," says Marianne Levin, a professor of civil law at the Stockholm University, specializing in the protection of designs and trademarks.
She wants today do not take a stand in the case, but say that it is sad to note that the exclusive right of a trademark can be used for other purposes.
In the lawsuit filed in Stockholm court on 8 November, it is clear that the company believes that the patterned clothing sold by H & M in the framework of the cooperation is too reminiscent of Morris Stockholm's cooperation with the British design company Liberty . The logo used is also considered to be easily confused with Morris Stockholms.
"We are talking about the lawsuit, so unfortunately, I can not express myself," said Peter von Heidenstam, attorney representing Morris Stockholm.
The fashion company believes that H & M will communicate in writing with, among other things, the number of garments manufactured and the number of garments in stock. H & M is also needed for ten million crowns, in addition to a penalty of five million crowns if certain clothes continue to be sold and produced. In addition, Morris Stockholm estimates that H & M will pay for the phrase printed in Dagens Nyheter, Svenska Dagbladet and Göteborgs Posten.
"Given the circumstances of the case, such as the intrusion of H & M is widespread and widespread throughout the country, Morris believes that the dissemination of the decision should, to the extent possible, be as extensive as that of counterfeiting, "says the lawsuit.
Swedish company Morris Stockholm offers British-influenced clothing for men and women. The name was taken from a men's shop in Stockholm in the 1950s. The brand – operated by J.M. Alsén Design AB – owns two concept stores in Stockholm, but is sold in 170 stores in 102 locations in Sweden. The first store – a so-called "shop in shop" – opened at NK in Stockholm in 2005.
Morris Stockholm refers to the fact that, by registering the mark, the company has the exclusive right to use the Morris brand in Sweden for clothing. The mood shows that H & M produced the clothes in cooperation with the British interior design company without the consent of Morris Stockholm.
H & M began collaborating with famous designers in 2004. Previously, the clothing industry sold products designed by, among others, Karl Lagerfeldt, Versace and Madonna. Even H & M is the motto of the business and how to look at the atmosphere and the requests made.
"We do not want to comment on the current case, but rather discuss it directly with the counterparty," said Håcan Andersson, H & M's press contact, as applicable, applied to DN.
Breakit was the first to report the mood.
Read also: Ikeabolag acquires more shares in H & M
Source link
