[ad_1]
Sales at the unit price. As a result, Coop chose to sell Spanish pumpkins.
According to Jonas Nilsson, daddy farmer in Öland, he usually supplies pumpkins to Coop via a wholesaler, but was informed this year that his pumpkins were not needed. As a result, it was broken when he found that Coop was selling pumpkins from Spain.
Model tested
Tobias Rydergren, Coop's press officer, replied that most of the pumpkins sold in stores this year as part of Halloween were in Sweden. The Spanish pumps were bought to test a new sales model, but never replaced the Swedish one.
"They were delivered with the models provided to eliminate the scary figures of the pumps, then the Spanish supplier was able to offer pumpkins that can be sold at a fixed unit price, unlike the price per kilo applied elsewhere," says Tobias.
Same size
The fact that the pumps could be sold at a fixed unit price is that all were about the same size and, according to Tobias, this year, none of the Swedish producers could offer such an offer. If it had been in Sweden, it would have been just as good with the Swedish pumpkins, only Tobias.
– The stores wanted to try to sell pumpkins at a unit price against their customers. But what we saw was that we were still selling as much Swedish as the year before, which in itself did not make a big difference.
This article was published on Thursday, November 01, 2018
– –
–
[ad_2]
Source link
