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During the World Cup, the camerans often directed their goals towards the young and light women in the stands.
In an environment where men admire and hug each other, the sexualized activist seems to play an important role. Russia has not only been marked by Swedish successes and dramatic punishments – but also by a debate on sexism.
Several female journalists, including Frida Nordstrand of TV4, were verbally or physically harassed in front of the camera during the championship. In addition, the cameraman's tendency to zoom in on the young and light women in the stands has led many to criticize the production of female fans
. This last is far from being described as a novelty in football
. here already in EM 2004, so it's a phenomenon that comes and goes. It is not a coincidence that this happens in Russia given the strong patriarchal regime prevailing in the country, "says Jesper Fundberg, who studies gender and sport at Malmö University.
The Fear of the Heterosexual Man
Fundberg believes that we must understand how sport represents a potential threat to the domination of heterosexual man in society.
Football has traditionally focused on men who consider the bodies of other men.The men who embrace and show emotions that contradict the image of the "heterosexual" behavior of heterosexual men.
By nature, football is not very hot, but rather very strange
– somehow, World Cup as a gay couple, so images of disguised women can be interpreted as a way of ensuring that men are in an environment As in the case of cheerleaders, a certain type of woman is shown on the stands to remind men that "yes, they are the ones we are really going to throb".
Fundberg recalls an interview with Zlatan Ibrahimovic With the launch of a perfume, the question of how he thinks about it is that many men look at him and admire him. Ibrahimovic's answer was that he had never thought about it
– that's what I find so interesting. Zlatan is in a totally male environment where he works only with and towards other men. Not having to think about these issues is a sign of any male privilege
New Form of Sex Appeal
During the World Cup group, sociologist Kim Toffoletti wrote an article for The Conversation where she supported that sexism in the production of female partisans began to take on new forms. Instead of producing women as passive objects, the media attempt to describe how women choose to portray themselves and their bodies in a sexualized way.
Jesper Fundberg says that this can be considered another expression of the dominant order. One of the most effective forms of power is when no one tells us how to behave, but when we do it voluntarily. The fact that some women say they chose to express themselves in this way is not opposed to a gender order but to a male order. It may be that the only way to be confirmed as a woman in this environment is to bet or dress in a certain way.
– If you want to see this from a more positive point of view, you can say that this The type of objectification usually occurs at a time when women are taking up more and more place in society . Sexism suggests a rather frightened masculinity that feels that she has to defend herself.
Football rose after
In England, this fan-girl has collected images in the last two years to present a wider variety of female fans. 19659003] – We absolutely do not assume that beautiful women are not real fans. But when these women are the only ones posted, an incorrect picture of reality is given, "said Amy Drucquer, project manager.
Although Drucquer believes that development is slowly moving in the right direction, she thinks football is still a few steps away.
– When I look for a woman doctor, lawyer or farmer, I receive images that are not at all sexualized, just like football fans. If women are seriously included in football, the representation must change
The sites – this is the 2018 World Cup 00:59
