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Photo: Vidar Ruud / NTB scanpix / TT
It's a clown costume that applies to those who want to be scared properly. Stock Photography.
What are we most likely to dress when we want to be scared? The answer is a little paradoxical, the clown. Dressing up like nuns is another favorite of the Swedes' horror.
And the tendency to horror is the same for the little ones.
That goes together with Halloween, the American holiday that many people used even in Sweden. It's the high season for the Buttericks company, which rents and sells costumes and accessories for those who want to dress up.
"I've had some trend tension, and the characters, clowns, nuns and the classic witch are the best sellers right now," says Stina Petrini, marketing director at Buttericks.
There is no significant difference between what children and adults ask for.
"No, we see that, for example, the youngest ones want to be the scariest little clown on Halloween." Nunna is a bit older, but the classic witch is the same for kids and adults.
Dracula in competition
Are classic Halloween characters like Dracula and Frankenstein gone?
– No, probably not. There are many characters to choose from. But if I look at our top three, it's Stina Petrini, a clown, a nun and a classic witch.
Another noted trend is advanced makeup with natural wound wounds and other scratches.
"Our customers are buying more color lenses than in previous years, and a lot of latex and facial blood, etc. According to Stina Petrini, social media can upload photos to Instagram.
A few years ago, fears of clowning took place in Sweden, with threatening clowns frightening people. But Stina Petrini sees no connection between the current trend of clowns and horror clowns. Instead, she thinks that last year's new recording of Horror classics "It", along with the Swedish Bill Skarsgård in the role of the creepy Pennywise clown, is a contributing factor.
Children want to be intimidated
The Top-Toy Plush Cloth, which runs the BR and Toys R Us chains in the Nordic region, noted that the trend was a little more scary.
"Traditional Halloween products such as refined witches' dresses and pumpkins to collect sweets are still popular, but compared to previous ones, we usually tend to be the scary Halloween costumes and even little kids like to have scary stuff and not just pretty costumes, "writes Line Camilla Westrup Rasch, communications consultant at Top-Toy, in a response to TT.
"My own daughter in eight years probably follows the trend." Last year, she was a little witch, but this year she will be a vampire with "bleeding" plastic arms and legs hanging in her laces. suit, "she adds.
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