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The Lindt chocolate factory is in direct competition with the Nutella de Ferrero market leader with its "hazelnut cream". As Lindt spokesman Aron Schneider confirms, at the request of "Schweiz am Wochenende", chocolate cream is being tested in Switzerland "by a few selected business partners". If successful, the broad launch may be only a matter of time
The "hazelnut cream" is not entirely new – Lindt is present on the spreads segment since 2014, The chocolate cream with golden color packaging is available in the Lindt online store and in its own branches. The product is also popular in countries such as Germany, Italy, Brazil, Australia and Japan
Formulation without palm oil
In England, "Hazelnut Cream "has been used in online media in recent days. Media even for a real hype and shelves sold. Until recently, cream was actually an insider tip. But now, of course, a next step is planned: sales in the retail trade.
No joy if the new competition is likely to have to Ferrero's headquarters in Alba near Turin. However, unlike Nutella, Lindt puts more emphasis on the premium card. The selling price of just under 8 francs for 210 grams is significantly higher, according to the Confectionerynews.com industry portal, as well as the hazelnut share of 40 percent versus 13 percent at Nutella. And: Lindt cream goes without palm oil. Nutella has recently been criticized as Italians use the controversial additive in their recipe.
Lindt has launched its delicious hazelnut spread in the UK. What did you do to deserve this gift? pic.twitter.com/uEUbaBKjmJ
– Sunday Times Style (@TheSTStyle) 5. July 2018
(scl)
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