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There was a record crowd in Michigan: 101,000 spectators came for the match between Manchester United and Liverpool (1: 4) in the college football stadium, in which once played football. The game was part of the International Champions Cup. Xherdan Shaqiri loved to shine with a dream goal.
The return of Shaqiri in luck. Video: Tamedia / SNTV
Unfortunately, José Mourinho, Manchester United coach, looked unhappy. He was surprised by the fans: "The atmosphere was good, but I would not have come in their place, I would not have spent money to see these two teams."
United played the "children"
Because: "This is not our team, not even half or 30% .Today, four or five players have played dead because the club their says something and they try to give everything.They put themselves in danger, because they do not want to let all the kids play alone against Milan or Liverpool. "
Children, it's the many young players who have come – because the big names are still recovering from the World Cup, Many stars miss the tournament and are on vacation. The risks of injury for those involved are real: Barça players Denis Suarez and André Gome were injured in Tottenham, which caused them to lose weeks.
A billionaire wins over Fifa
What began in 2013 with
Matches will be played mainly in North America, but also in Europe and Singapore. Only sites show: In the end, everything is about money
Strengthen the global brand
Bavarian CEO, Karl-Heinz Rummenigge, said: "It's an important journey because, in spite of everything, in Munich, a club like Bayern must develop on a global scale. Dortmund has already finished all three games and has dominated the table after two wins. However, other teams have only completed one game.
The mode works like this: If you win after 90 minutes, you receive three points. If there is no decision, he goes straight into the penalty shootout, where the winner two, the loser receives a point. 9 points are possible in three games – but no one really cares about the standings.
More important for Dortmund, promotions, especially with players like the American player Christian Pulisic. As estimated BVB Marketing Director Carsten Cramer, in the "kicker", his club earns around five million euros with the tour across the United States. Dortmund hopes for a greater presence in North America, the Bundesliga should also benefit. "We have planned the RP dates around football and not vice versa," said Cramer but
Bizarre Singapore
The weirdest marketing scene still took place in Singapore before the coup de sending . In the match between Arsenal and PSG, the two captains, Mesut Özil and Adrien Rabiot, met for the seat. The traditional draw has been replaced: Instead of money, a credit card has flown through the air. Sponsor of the game: of course, the organization of the credit card
Critics are not completely wrong when they say: The International Champions Cup is a huge marketing event – with short breaks in the football
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