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Incredibly, customers of the Burger King spot are watching cashiers. The fries served in a pink box cost $ 3.09, the traditional $ 1.69. Just packaging makes the difference.
The fast food chain wants to use the clip to highlight the fact that women often pay more for many products than men. The women in the clip react badly at the price of "Chick Fries" and find the justification of the packaging ridiculous. The cashiers warn them that in other cases, like buying razor blades, they would simply accept a higher price.
The so-called pink tax means that women pay an average of 42% more for consumer products because they are packaged or designed in this color. "The goal of the campaign was to demonstrate the impact of Pink Tax, and everyone should pay the same for the same product – pink or not," said Christopher Finazzo, president of Burger King for North America. ] "This discrimination is illegal"
US MP Jackie Speier launches the Pink Tax Revocation Act to put an end to "price discrimination." This legislation would allow the Federal Trade Commission to enforce measures against the pink tax.
"Women become twice punishable: they receive less pay for the same job, but pay more for the same product or service," Speier said in a statement, according to CNBC. "This discrimination is illegal," says the Democrat.
Price differences for the opposite sex exist not only in America but also in Europe. To stay with the example of razor blades: For a pack of six disposable razors Gillette, men pay 6.40 francs at a Swiss dealer. Women pay 6.60 francs for the same number of blades. The only difference here is the design.
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