Tesla apparently creates the production target for model 3 – minus role plays | 2:07:18

Tesla has, according to company boss Elon Musk, the self-imposed goal of building in the last week of June 5000 vehicles of his first cheapest model 3 electric car.

Musk has announced this issue in an e-mail to employees who cited among others the CNBC television and Bloomberg financial service.

This mark should actually be reached by the end of 2017. When that did not work, Musk called the end of June a new appointment. If Tesla had missed him again, it would have dealt a blow to the reputation of the CEO and during the action. Among other things, Tesla has built an additional assembly line in a tent next to the factory building in Fremont, California, to reach the destination. Musk slept in the factory and oversaw the manufacturing himself.

The question now is whether Tesla can permanently build 5000 Model 3 a week – or it was the one-off result of an extraordinary effort to avoid losing face. Musk wrote in his email that Tesla is on track to create 6,000 vehicles a week in the coming month. "I think we have just become a real car company," he added. At the same time, 2000 older and more expensive models S and X cars were built. "7000 cars, 7 days", tweeted Musk Sunday. Ford boss Europe, Steven Armstrong, felt the need to balance the feat with the production of his group: "7,000 cars, about 4 hours," he replied on Twitter

Tesla received about 500,000 reservations for Model 3 if we do not know how many people lost patience and jumped. With the speed of production now reached, many pre-orders will probably have to wait a long time.

Model 3 plays a key role for Tesla. With a US $ 35,000 price before the taxes and benefits of the electric car, it is expected to take the business out of the niche of a high-end price provider to a more market large. At the same time, after billions of investment in the development and production of Model 3 and high losses, Tesla finally relies on some big box office revenue. Musk is confident that Tesla will be able to increase production fast enough to avoid having to spend more on the market.

Tesla's stock gained more than four percent at the start of US trading on Monday. Then, however, followed by a flip and the documents slipped into negative territory. At the close of trading, the shares posted a discount of 2.3% to $ 335.07. According to traders, investors are acting on the slogan "Sell the good news" of action, using good news to go out at a higher price.

Many investors have speculated in recent weeks that the electric car maker is running out of money and is betting on falling prices. Tesla's share is particularly affected by what is known as short selling – traders sell borrowed stock in the hope of being able to buy the cheapest shares later on the stock market. Instead, short sellers are losers.

The production launch of Model 3, launched last July, was much slower than expected, in part because of bottlenecks and over-automation issues. At first, Musk relied more on machines than on people rather than the rest of the auto industry – and then had to back down. Thus, the additional assembly line in the tent was built from the remains of an ambitious roller conveyor system, which should automatically distribute the components in the factory. It never worked, Musk had to admit in the meantime.

When the Model 3 was launched in the spring of 2016, Musk was still waiting to produce more than 100,000 model 3 cars in the second half of 2017. From this, the goal came later to 5000 cars in the last week of December. Instead, Tesla built only 793 Model 3 and 2425 throughout the last quarter in the last seven days of work of 2017.

PALO ALTO (AWP International)