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Dortmund began Wednesday, soon Bayern Munich. The United States, the host country of the World Cup in 2026, is also becoming increasingly important for the best Bundesliga clubs.
BACKGROUND
scoring goals, representing Borussia Dortmund as best as possible and meeting one's own family in Pittsburgh – for Christian Pulisic BVB's trip to the United States is anything but a relaxed journey. The US international will open doors for its employer, which sees co-organizers of the 2026 World Cup as an increasingly important market.
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The 19-year-old American footballer is an extremely important workhorse for Westphalia. "If you have an American striker of this quality under contract, it's great," says Carsten Cramer, CEO of BVB. After trips to Japan, China, Malaysia and Singapore, the marketing department of Dortmund is now turning to the west, where a huge market attracts visitors.
Borussia Dortmund stays nine days in the United States
BVB in the direction of Chicago. In addition to marketing appointments in three US cities, there are also tests against Manchester City, Liverpool FC and Benfica Lisbon. "We planned RP dates around football and not the other way around," Cramer says. Nevertheless, he hopes, of course, that the team "touches so many people and reaches a high level of attention".
That's exactly what Frankfurter Eintracht, who returned from his "SGEagles Tour" Monday with tests at the Philadelphia Union (0: 1) and Real Salt Lake City (1: 1), was about, Next Monday, Bayern Munich will begin its trip to America. Last year, the record champion was still on the road in China, this time in the other direction.
The 2026 World Cup takes place among other things in the USA
For Bayern, the money, the presence on a market, has been identified by the strategists of the European associations as the most important in the world in outside of China. Although football against favorite TV ice hockey, basketball, football and baseball continues unscathed. But: The United States in 2026 with Canada and Mexico the first World Cup with 48 teams. A tempting sight.
Until then, the enthusiasm has yet to grow. The World Cup in Russia was a bad deal for the American broadcaster Fox. The scores for the first final round without the team since 1986 have dropped compared to 2014 from 30 to 35%. The games took place at an unfavorable weather in the United States, but the decline was so significant that Fox which acquired 925 million rights by 2026, was to grant advertiser discount. The Spanish language channel Telemundo is derived in the same way
BVB: Christian Pulisic looks forward to the home visit
It's not that football does not interest anyone. On average, 22,124 spectators watched the North American Major League games in 2017, the eighth in the world. The potential is there – for financial projects, but sometimes for the family as well.
Christian Pulisic is particularly eager to stop in Pittsburgh, his birthplace Hershey is "only" 200 miles to the east. "There will be a lot of my family, it 's good for me, because many of them do not go to Dortmund," he says.
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