Calida presents mixed numbers | News, analysis and recommendations on brokerage firms | Business consumption

(AWP) The textile manufacturer Calida ( CALN 35.35 1.87% ) recounts a turbulent first half of the year. Thus, the company has implemented more, while she was able to maintain more or less stable earnings despite various investments. Calida continues to focus on the multi-brand strategy and its clear positioning.

The turnover of Calida for the first half of 2018 is estimated at 194.3 million francs in Wednesday's press release. 10.7% compared to the same period last year. Adjusted for currency effects, the increase was 3.5%.

The operating result (EBIT) of 5.5 million CHF was 5.7% lower than the previous year and 4.4 million CHF quarter less. However, the extraordinary positive effects of the previous year, such as taxes and valuation of foreign currency positions, were omitted in the current period, which explains the significant decline.

With the numbers, Calida posted a business figure slightly higher than analysts' expectations. The importance given to e-commerce is bearing fruit

Regarding profit growth, the clothing manufacturer emphasizes that this is strongly influenced by investments in the organization of distribution, e-commerce and e-commerce. Marketing had been fashioned. For example, the development of online sales channel in the first half of 2018 has focused on the company strategy. The integration of German online reseller Reich, acquired last year, has been completed with the merger of online platforms on www.calida.com

According to the announcement, Calida achieved more than 60% growth in e – commerce, with the share of the online business in the total business figure increased from 7.1% to 10.2% of business. one year on the other

In addition, the textile manufacturer stresses in the release the expanded shareholding of Lafuma, a French subsidiary listed in Paris. The company has now increased its share to 87.7% in two stages.

In view of other significant investments in e-commerce, internationalization, sales organization and marketing, the company expects that this will be reflected in the balance sheet be. For the second half, Calida expects stable commercial performance and slightly lower results.

The complete story of Calida can be found here. «