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Agrana expands its presence in Africa by acquiring a 49% stake in "Elafruits SPA", an Algerian manufacturer of fruit preparations. The company, located about 200 km east of Algiers at Akbou, has achieved a turnover of about seven million euros during the year. fiscal year 2017 with a hundred employees. Fruit preparations are now produced by market leader Agrana at 29 locations in 21 countries.
Elafruits, in addition to standard fruit preparations for yogurt and ice cream, is also active in the production of fruit purees and raw materials for the beverage industry. Algeria is a strategic market for Agrana and has the highest per capita consumption of fruit yogurt preparations in the region. "This acquisition is a new step in strengthening our leading position in the global fruit preparations market, and the existing product portfolio and the ability to expand production capabilities close to large customers will accelerate growth in North Africa, "says Johann Marihart, CEO of Agrana.
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