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Sonos customers, who are active on Twitter, could have been a bit scared today: they tweeted about the support that Apple customers had to hear too often. Later, the clear came, but can Sonos keep his promise?
Apple customers have come to know and hate this phrase: "Later this year," Apple's strategists have said recently with alarming regularity. This means: Once again, an advertised feature will not finish as expected and will be delayed. Some analysts have already tried to attribute frequent delays to Tim Cook's work.
The most recent and most striking example of this phenomenon has been the introduction of the HomePod. When it finally arrived, it was incomplete: features like stereo playback and MultiRoom did not work for a long time because AirPlay 2, which they depend on, was not finished.
Meanwhile, AirPlay 2 has arrived on German devices and customers could even use it directly, probably the only advantage of late introduction.
Now, late referentiality seems to have spread to an Apple partner
Sonos AirPlay 2 wobbled
Since tweeted today the support of Sonos serene: AirPlay 2 will published later in the year for Sonos as a free update
Hi Tyler, AirPlay 2 will be available on Sonos later in the year via the free software update.
– Sonos Support Team (@SonosSupport) . July 5, 2018
A slap in the neck for users of Sonos, the company had recently promised to launch AirPlay 2 in July.
The response to Twitter was therefore weak.
Sonos answered again and brought back: no, all the same.
My apologies for our previous answer Tyler. There is no change from July, so stay tuned.
– Sonos Support Team (@SonosSupport) 6. July 2018
So, take a deep breath, but the question remains: Will Will / Can Sonos deliver on time or is it only "later this year"? We accept bets!
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