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Whoever wins the cup Sunday, a winner of the World Cup is already certain: Apple. Although Tim Cook's iPhone group is not an official sponsor of the sporting event, its products are ubiquitous. Above all, a thing appears almost constantly in the pictures.
Whether on arrival or departure, on the way to the hotel or in the stadium: Everywhere the AirPod smart headphones can be seen in the ears of the kicker. Whether with Julian Draxler, Neymar, Swiss Valon Behrami, Mexican goalkeeper Guillermo Ochoa or English kicker Jesse Lingard. Airpods everywhere. Sometimes even two players side by side wear the striking headphones.
Geniales Design
Free Marketing Should
Apple must first of all ingenious design. The AirPods are built with the combination of sound, battery life and tiny case not only technically impressive, but they also look very distinctive. This has an obvious advantage at the World Cup: for other helmets, like the popular Beats models, players must touch the mark. There is nothing to hide on the AirPods. Nevertheless, they are recognized at first sight.
A similar effect succeeded Apple with the iPod. His white earphones quickly became a status symbol. No wonder competitors quickly followed with white cables. It is quite possible that soon they will use a similar design for the AirPod. Yet they are still on the ground with the only look.
Fifa Fights Beats
Incidentally, the fact that players have to hide their headphones has a simple reason. At the last World Cup, players received Sony headphones. At the same time, Beats has given his own models, also very recognizable to athletes around the world. So many kickers wore their private Beats headphones and the brand was hugely present during the World Cup – without being an official sponsor. Therefore, the scam called "Ambush Marketing" (as: Überrumplungs marketing) designated banned.
AirPods are therefore not allowed in the stadium. Maybe that's fine. After all, you could not find the little headphones on the lawn anymore.
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