"Calm down, there's always Roger there" – Culture: Miscellaneous

Roger Federer changed from Nike to Uniqlo. The waves have been rising since the start of Wimbledon. Why?
Nike is an established sports brand, Uniqlo is a fast fashion brand. It is clear that there is such a change to discuss. Where high emotional reactions are more likely to be something else. It's more about Roger Federer being with Nike for over 20 years.

So it's about loyalty
Probably for many fans. You see it this way: someone breaks up with his longtime partner, Nike, and all the people, "our" Roger Federer, a nice and normal guy. This weighs heavily for many. Because we all think that we are part of the Federer family.

Has Federer done wrong with this case?
I think this step is not only smart, but also brave. It speaks for him and represents the way he reacts. He does something, although he knows that many will be dismayed. He does it anyway and stays true to himself. Although the whole world expects him to stay at Nike, he goes to Uniqlo for his own reasons. Introductory text. And we must not forget: Roger is still Roger with all that he has accomplished. My advice then: People, calm down, there's always Roger in there, no matter what logo he's wearing

Video – The Tennis King in a New Dress

New Logo: Roger Federer Uniqlo door for the first time at Wimbledon. (Video: Ryan Neukomm)

But that's not the least of the bargains.
Of course. Roger Federer, a wise businessman, made a decision for the future. Also, one who will extend beyond his career as an active tennis player. He will have certainly thought very carefully about the economic benefits of the agreement. And I am convinced that money alone was not the decisive factor. Apparently, 300 million sounds a lot. But in terms of his fortune, Federer would certainly not have needed this business financially.

"Impecific, foolish – in short: the outfit is not a fashionable moment. Not yet. Silvia Binggeli, Editor-in-Chief "Annabelle"

What does Uniqlo look like?
Uniqlo wants to establish itself in Europe. Therefore, the partnership with Roger Federer is probably the best thing that could happen to the brand. Djokovic that they already had, but he still jumped. Now they have the luminous figurine on board. This partnership will draw the crowds to the stores, not because they are all interested in tennis wear, but because they love Roger Federer and so buy the bases of Uniqlo.

They refer to Uniqlo as a fast fashion brand. Does she have what it takes to equip a top athlete?
In the street-fashion sector, the quality of the clothes is not always unmistakable in my opinion. But when it comes to basic and sportswear, they are very good. Although not comparable to Nike, the brand has gained a solid knowledge in the sports segment. Especially in the field of breathable materials and thermo fabrics, they are strong. That's what they will build on this collaboration.

Whatever it is, a superstar of a brand that few people know about sportswear?
I see it positively. In terms of content, this corresponds to the fact that a person with a big name is synonymous with good quality and functionality, and therefore makes a technology known. You can see it this way: When Federer came to Nike, he was not a star yet. Nike has recognized its potential. Today, it's called Field meets Field. Of course, Uniqlo is by no means a champion of the sport, nor in terms of technology, nor when it is having many partnerships with big names. Federer will do support work for Uniqlo. It can be exciting for both parties to take a brand to a new level.

The new Roger Federer outfit: Simple. Uniqlo is known for its unsteady bases. Image: Uniqlo

Let's take a look at Roger Federer's new Uniqlo outfit. What is your fashion statement? Can he follow Nike?
The first outfit has not yet convinced me. It's very, very simple. But as unspectacular, unsexy. In short: not a climax in fashion. Not yet …

What else is needed?
You have to be more dynamic. The effect wow must come from. You must also work on the freshness. Nike is of course a highlighter in the sky with a big factor of freshness. Everyone wants the swoosh. In contrast, the Uniqlo logo is far from being as smooth and casual. It's something "gstabig". But here you will definitely find something.

Has too much importance been accorded to fashion in tennis or in sports in general?
Even though it 's not about fashion statements, but business, it' s important to feel comfortable in what you wear. Also on the tennis court you want to feel good, feel strong, not only functional, but also visually. The Nigeria jersey is exhausted, others remain traders.

Photo series – Federer wins the opening match at Wimbledon

Roger Federere plays Lukáš Lacko today. We are currently checking live.

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Created: 04/07/2018, 15:29