Demand for luxury iPhones gives Apple a profit jump



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2017 was a special year for Apple: the American company celebrates its ten years of iPhone with the "iPhone X". The luxury smartphone was in high demand. As a result, last-quarter profits increased 32% to $ 11.5 billion. This informed Apple on Tuesday after the US market closed.

Quarterly sales increased 17% to $ 53.3 billion. Thus, Apple has exceeded the expectations of analysts on the two key figures.

Apple can sell its iPhones more expensive

iPhone sales rose 1% to 41.3 million devices, slightly below expert estimates. But with the average Apple phone sales price surpassed with $ 724 clearly analysts were just expecting $ 694. A year ago, the value was just over $ 600.

This development means that the iPhone X, more expensive, continues to sell well. According to CEO Tim Cook, it was still the most popular model. IPhone sales jumped compared with the year of a fifth. This also helped the group as a whole to exceed sales expectations of about $ 52 billion. For the current quarter, Apple predicted a business turnover of $ 60 to $ 62 billion, and was therefore also above estimates.

Apple's share price rose more than 3% after office hours. The post-market price hike pushed the value of the business to more than $ 960 billion. In recent days, the values ​​of major US technology companies on Wall Street have suffered losses. (SDA)


Posted on 01.08.2018 | Updated at 01:54

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