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On July 2, Edeka attracted its customers to the stores with a very special special offer: chicken legs for 0.15 cents per hundred grams. With a kilo of chicken legs, the customer then puts only 1.50 euros on the table. Edeka had a big shitstorm for that. Many customers are shocked.
To promote and sell meat from living things at such a low price would be unacceptable. As much as Edeka is engaged in an initiative for animal welfare despite industrial farming.
The supermarket chain is now justified
Edeka now reacts to negative reports and states that it is a promotion. Cheap chicken thighs were available only in a few branches and only the day of the action. In addition, the price has nothing to do with farmers' producer prices, but would be much higher at the expense of wholesale and retail trade. Edeka is heavily involved in animal welfare and is considered the largest contributor to the animal welfare initiative.
Why should such a promotion attract attention and provide a bizarre promotion to customers at the expense of animals? The markets are attractive. If you make a name for yourself as a supermarket chain with the label "Animal Welfare", the promotions should be a little simpler.
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