Google deploys Speed ​​Update for all users



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The fact that page speed is a ranking factor for mobile search has been known for some time. Now, Google is rolling out this "quick update" on all websites around the world.

In January 2018, Google announced that the loading speed of mobile web pages will become an important factor in the ranking. Now, in practice, Google Speed ​​Update, as it is called, is online and will be deployed on all websites worldwide.

Specifically, it is to improve the experience of mobile users of Internet search. Fast loading mobile web pages are better ranked when displaying search results.

However, updating the speed only affects pages with very slow performance, which according to Google is only a small percentage. The same standard applies to all pages, regardless of the technology used to create the page.

However, Google is focusing more and more on the intentions of a search query on the part of users. As a result, a rather slow game may also be ranked first, provided that the content is multi-valued and relevant.

There is no tool to directly determine if the new ranking factor influences the website. However, for site owners who want to monitor and monitor the performance of their mobile site, Google lists the following options:

  • Chrome User Experience Report (UX) : Public set containing data from 10,000 sources. These come from Chrome users who sync their browsing history and share their user stats with Google. Using the dataset, developers can see how users are using different hardware, software, and network settings.
  • Lighthouse: Component of Quality Assessment Tools for Chrome Developer Web Sites (Performance, Accessibility, etc.) : A tool that shows how much a Chrome UX report page is powerful and suggests performance optimizations
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