Harley-Davidson: Electric Bike, Enduro, Streetfighter – News – Moto

Harley-Davidson will offer a whole new product line in the future. In addition to a purely electric model, it also includes a new midrange range including an Adventure Touring model and a Streetfighter.

The widest and most diverse range of business history will be part of the "More Roads to Harley-Davidson" project put on wheels. The American motorcycle manufacturer wants to expand its range and enter new customer groups.

"The measures we are announcing today will highlight the power and competitiveness of Harley-Davidson – especially our expertise in development and production, the global appeal of the brand," says Matt Levatich, president and Chief Executive Officer of Harley-Davidson, Inc. "We are launching the next revolution of freedom on two wheels, beyond our loyal customer base, to attract future motorcycle riders who are passionate about motorcycling. to know. "

In addition to the expansion of digital offerings and the expansion of the dealer network through the establishment of small shops in the cities, the realignment also includes the production of new motorcycles that do not appear not in the previous product portfolio. Launching the product offensive and being the first of a series of electric motorcycles, Harley-Davidson motorcycles will soon be joined by the Pan America 1250 (pictured top left), the first American Adventure Touring model, a custom model of 1250 copies. Cubic centimeter displacement (left image) and a street fighter with 975 cc (picture above). Other models on the modular platform should follow by 2022.

In addition, Harley-Davidson, in collaboration with an Asian manufacturer, will develop a low-cost motorcycle with a displacement of between 250 and 500 cubic centimeters for Asian markets like India. For the reorientation, the motorcycle manufacturer plans operational investments in the range of 450 to 550 million US dollars by 2022 and investments from 225 to 275 million US dollars.