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American motorcycle manufacturer Harley-Davidson, known for its heavy machinery, wants to expand its position in Asian growth markets with a smaller model. With an Asian builder, they want to develop a motorcycle with a capacity of 250 to 500 cubic centimeters for India and for other markets on the mainland, the group said.
The new model is therefore part of a growth plan until 2022 Harley-Davidson reacted to the decline in sales. The group is also under pressure from US President Donald Trump.
Harley-Davidson also announced its intention to become the market leader in the segment with its first electric motorcycle, the "LiveWire". "Livewire" is expected to be available from 2019 and is expected to be flanked by other electric models by 2022.
The Group also announced that it would open more models in 2020 on a new platform for the segment of 500 to 1250 cubic centimeters bring the market. In the classic field, they want to promote the development of heavy machinery to keep traditional Harley-Davidson riders. Until now, the smallest model of the group is Harley-Davidson Street with 500 cubic centimeters.
In Video – Trump Guard Against Harley-Davidson:
Harley-Davidson had to cut net profits and sales in the last quarter. The 115-year-old American company had taken Trump's wrath in June with the decision to move some of their production overseas. The US president threatened the company with "the beginning of the end" and announced: "You will be taxed like never before!"
Harley responded at the beginning of a Trump trade dispute with the announcement to move manufacturing capacity. Last week, however, the EU and the United States agreed to settle the dispute for the time being.
More information on the current situation of the company can be found here.
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