[ad_1]
When the Eurovision fanfare was played on a public broadcaster on Saturday night, the whole family gathered in front of the television. The coolie commented on one of them will win the dress pick of his assistant Gabi Kimpfel, who was happy to bet on Tommy ..? about the singers who dominated the top C of the cup size. At that time, there was no uproar, and everyone was watching because there was something for everyone, and the format of the "colorful evening" was so successful that any substantive criticism was rejected with reference to phenomenal ratings. 19659002] Vaudeville television is a relic of ancient times, also in the United States, where Dean Martin once gave the stingy speaker or presented Ed Sullivan hopefuls like the Beatles or Elvis Presley. Today, people are watching what they want and when they want it, the content is more diverse than ever, and viewers are not interested in pay channels like HBO and Showtime or streaming portals like Netflix, Hulu and Amazon Prime. What counts after the digital revolution in the entertainment industry, that is the total number of subscribers
However, is it possible that the Saturday night shows and the current portals are pretty similar, at least to evaluate success? There are quite fundamental differences, even glaring ones, which make this comparison seem totally absurd at first, and yet, on closer examination, striking similarities are perceptible. It then becomes clear why portals are investing billions of dollars in their own content this year, and why the Disney and Comcast companies are arguing so bitterly who buy nets from Rupert Murdoch's 21st Century Fox empire for more than $ 70 billion dollars
Formats with more than 40 million viewers
Like all other portals, Netflix does not publish ratings of individual broadcasts. It seems that the Spanish thriller La casa de papel is the most watched series in the English language, or that the director of the program, Ted Sarandos, has been cautious in saying that there are Netflix formats with more than 40 million of viewers or that The Kissing Booth is one of the most popular movies in the world. At the company's headquarters in Los Gatos, California, an accurate analysis is done to find out who is monitoring the shipment, when, and for how long, who buys a subscription and when a customer cancels. On the basis of these analyzes, the future program is then planned
Video – Netflix withdraws from Cannes
The organizers of the prestigious festival raise the banned online platform of the contest. (Video: Reuters)
This algorithm can be explained as follows: The 300 million Netflix viewers (125 million subscriptions) are now divided into over 2000 "Taste Communities", with traditional age subdivisions, sex or nationality has nothing left to do. Sarandos, director of the program, said: "It is possible that a 75-year-old in Denmark finds an equally important program as my teenage children." How exactly this works can be described in The Defenders series, in which superheroes Jessica Jones, Luke Cage, Iron Fist and Daredevil (who each have their own series on Netflix) jointly save New York
Program, Spectators, Subscriptions
It would be too easy to say: Ok, if you like super heroes, you may also like this series. For example, people watch Marvel's series of action Jessica Jones for their bitter humor, and also because the main character is an independent woman – and so are directed to the drama of the women's prison Orange-the- New-Black or Friends. The moral ambiguity of the Daredevil series leads to their fans of rather recommended formats with morally ambiguous main characters such as Breaking Bad (former criminal chemistry professor) or Dexter (serial killer forensic).
And, perhaps a little more surprising: those who watch the Iron Fist series (on superheroes), apparently also the comedy Grace and Frankie (on senior women).
"We are behind the times of the greatest number all over the world"
With each subscriber, at each new series, streaming portals learn what people might like, from 39, where the growth cycle described by Sarandos: "More programs leads to more viewers.More viewers to more subscriptions.More subscriptions to higher revenues, and more revenue to more than programs. "
Personalization and content for seemingly tiny niches as the only goal is for as few people as possible to cancel their subscription and close as much as possible, or as Sarandos preaches for years:" We are behind the time of so many of people in the world. "
This leads to the first strange comparison with the Saturday night shows of the time: This would make it too easy, could we say that people were watching, because it there was nothing Anyway, it may be true, and yet these programs have also been very successful because of the customization: the girl wanted to see Brad Pitt or Robbie Williams. The mother was also great, but she was looking forward to Michael Schumacher. The father necessarily wanted to see the father and the son, the father also liked the bets and the German singer, while the son sees the performance of Michael Bully Herbig and perhaps Michelle Hunziker. In the end it was in the bets that ..? Even though everyone was watching and closing as little as possible – and even then there were "key communities", they just were not so detailed and analyzed.
The seduction of viewers lying on streaming portals on another, So, technically, Netflix continues to work on improving the algorithm because the competition is no longer in Hollywood or in New York, but in Silicon Valley. With data collectors from Apple, Amazon and Facebook, companies have now entered the film industry, which is familiar with the preferences and listening habits of their customers . More than 100 million people pay for the Amazon Prime service, the social network now has 2.2 billion active users per month.
The ratios thus become increasingly insignificant and therefore the unifying term "relevant target public". : How many people watched in the 28 days after the first broadcast? Has a show been watched by many immediately after completing a subscription? What formats did you see right after that and so eventually give up canceling? And, is it profitable? Customers can not just switch as they did before, but they can cancel their subscription with just one click.
Many mainstream media groups have tackled this problem. The pay-TV channel HBO (142 million subscribers worldwide) has moved its program over the Internet, which makes 21st Century Fox's betting offer logical: it does not matter only from Hollywood 20th Century Fox Simpsons Studio, X Files, Modern Family or American Horror Story. Whether Disney or Comcast wins the contract, the winner will own 60% of the Hulu streaming portal, which now has 20 million subscribers in the United States and could lead an international expansion with a strong partner.
This is good news, of course. However, he must also know that streaming portals do not even make any secret: that they want to not only have the subscription fees of their customers, but most importantly, as much as possible of their time. And as much data as possible. That's the new currency, that's the new rating. (Tages-Anzeiger)
created: 08.07.2018, 19:43
Source link
