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Now, however, a third gold ass interferes in the race. Chanel, a third-generation family-owned business based on eccentric fashion designer Coco Chanel, released business figures from scratch in June. Alain and Gérard Wertheimer, both nearly 70 years old and whose assets according to "Challenges" each amount to 20 billion euros, have for decades denied any knowledge of their statistics. ;business.
Perfume no. 5, which, according to Marilyn Monroe, was the only nightgown worn – or, of course, the creations of Karl Lagerfeld, the longtime designer Chanel. And lo and behold, the discreet brand surprises the financial world with a turnover of 8.6 billion euros, a growth of 11% and a profit of 1.5 billion euros.
Remember, without stock market quotation, even without Internet presence for important sectors such as fashion and leather goods. Chanel wants to stay exclusive, not thrilled like Gucci or choke like Vuitton. Why do the Wertheimers publish the annual balance?
Certainly not easy to participate in the upscale vanity fair – they leave to Arnault and Pinault. The official statement is that "the culture of discretion" is no longer appropriate and useful. Industry experts suggest that Chanel has prevented an attempted buyout by LVMH, which could reach 42.6 billion euros in revenue.
Arnault does not wish to integrate Chanel until after 2017 to Hermes, another gem of the French tradition of luxury, had fled despite years of hunting predators. Hermès breathes Parisian flair with its silk scarves and Birkin bags made of crocodile leather and never hesitates to demonstrate its splendid financial power (5.5 billion euros in turnover). , 1.2 billion net profit), if only to dissuade Arnault. ] Represented in the CAC 40 index since June, the sixth generation Dumas family generates a higher operating margin for Hermès than the rest of the industry.
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