Instagram
Facebook
Snapchat
Instagram and Snapchat
All three: Facebook, Instagram, Snapchat
Other
Instagram and Facebook
None
24 votes [19659016] Instagram
Facebook
Snapchat
Instagram and Snapchat
All three: Facebook, Instagram, Snapchat
Other
Instagram and Facebook [19659017] None
24 votes [19659024] The latter is also the hope of Facebook. Facebook founder Mark Zuckerberg has called the application "incredible success". Instagram now has more than one billion users, Bloomberg Intelligence estimates the value of the company to more than 100 billion dollars. User growth is fast, at the end of last year, still used about 600 million people Photo Photo App. "Instagram has become an absolute monster in terms of growth and user engagement," said Rich Greenfield, an analyst at BTIG, an American investment firm.
Link Facebook and Instagram
Facebook also understood where the users are. The group is trying to attract them to the parent platform via its subsidiary. It asks Instagram users to test a friend's photos on Facebook. The story feature that Facebook introduced to Instagram worked best when users could post their stories on both platforms with a click of the mouse. Similar formats on TV are also tested on both platforms, Facebook Watch on Facebook and IGTV on Instagram. Users have the opportunity to post on both platforms at the same time.
There are also staff changes that connect the two networks: Chris Cox, Product Manager at Facebook, is responsible for Instagram, WhatsApp and Messenger since May. The former boss of Facebook, Adam Mosseri, has recently joined Instagram as Product Manager. Advertisers also indicate that they are more likely to be offered bundles including Instagram story campaigns, Facebook messengers and Facebook videos.
Nearly a quarter of Instagram revenues
Remains to be seen if the app will save Facebook. Instagram will contribute 18% of Facebook 's business figure by the end of the year, according to market research firm Emarketer. As a result, it should already be 23 percent next year. "It seems, however, that the stronger performance of Instagram is not enough to counteract the headwind," said Colin Sebastian's analyst of financial services provider Robert W. Baird & Co. at Reuters.
The question is whether Instagram can be sufficiently monetized. The signs are not bad: The advertising business figure in the second quarter of Facebook increased by 40 percent, it was on Instagram in the same period by 177 percent, as shown by a report of Merkle market study.
Harder Advertising in Stories
However, making stories on Instagram is more difficult than making money on news feeds. And these are booming: users are publishing more and more stories via stories rather than news feeds. Facebook assumes that Stories will surpass the article via the feed as early as next year. If advertisers join this change just as quickly is not clear. "Can we monetize this as fast as the news feed? We really do not know," said Sheryl Sandberg COO Facebook last.
Facebook's chief financial officer, Dave Wehner, also told analysts yesterday: New ad formats like those of Instagram Stories do not attract as much money as ads in the threads news from Facebook and Instagram. The problem is, for example, that the links to the online shops on the stories are not displayed as well as they are via the feed. In addition, it lacks decades of experience in this area, which has optimized banner advertising.
Advertisers will not change platforms until very soon, says Simon Kemp, CEO of Kepios Consulting, US CNBC. According to Hamil Bellini, a Goldman Sachs analyst, Bloomberg claims that many Facebook Instagram advertising partners cited user growth as the main reason they bought more advertising. (Tages-Anzeiger)
created: 26.07.2018, 11:53
