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In the world of Apple, there are still some exciting comparisons and statistics. We recap the two most recent in an article
Everyone will have heard of the Big Mac index: this has pushed the power of buying since 1986 a currency in a particular country – based on the price of a Big Mac of McDonald's fast food giants. The iPhone index, which was launched by the US investment bank UBS, is expected to be similar now.
Unlike the Big Mac index, there is no direct price comparison, but the focus is on time spent working to acquire an iPhone X For example, the countries industrialized countries differ considerably from other structurally weak countries in the world. For example, in Cairo, Egypt, someone must work 1,066 hours and 12 minutes to offer or buy an iPhone X – about 133 working days. The situation is similar in Mumbai, India, where 917.8 hours are due for an iPhone X.
The platform howmuch.net converted the UBS data, which worked as reference days, in hours of work and transformed the results into a packaged Graphics. Things look very different in German cities: for example, an iPhone X runs 89.2 hours in Berlin, 81.6 hours in Frankfurt and 81 hours in Munich. Leader, not just in Europe, is the Swiss city of Zurich: Here, you just have to make 38.2 hours for an iPhone X.
Android vs. iPhone: iOS App Store is visited more frequently
For a more fundamental comparison, namely between the Android and iOS platforms, he enters another study by Creative Strategies the legs were put. As was often the case here, it was the use behavior of smartphone owners, with 800 US users surveyed. A great find: Owners of an iPhone look much more often in the App Store than Android users on the Google Play Store. A share of 20% of iOS users even said to look at the App Store every day – on Android, only 9% land on the Play Store every day
Significant differences exist, such as Have proved other studies. in the buying behavior. While only 19% of Android users said they bought apps or subscriptions, iPhone owners have more than double: 45% have paid apps or subscriptions. In addition, purchases via the app, mainly for the suppression of advertising, are more common with 46% of users of iOS (Android: 38%).
However, the two camps would not buy immediately: both groups of users indicated in the study that they were setting certain price limits for a application. Above this threshold of pain, the application would not be purchased, no matter how useful or good it is. The details of this price limit have not been determined in the study. The latter can be read in detail here in English.
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