[ad_1]
Richard Liu is one of the most powerful men of the Chinese technology industry. Until now, he has focused on his homeland. He challenged China's online czar, Jack Ma, for about a third of e-commerce deals. At the same time, in just 15 years, he and his company JD.com have entrusted the logistics industry with the second largest economy in the world. But that's not enough for him anymore. Now he wants to attack Europe.
He predicts the same thing on a large scale. Its platform should become the supplier of all. He does not just want to sell products from Europe to China or vice versa. According to him, JD.com must become a platform on which the customer can have everything. This includes products from other manufacturers in Europe
This looks like a frontal attack on Amazon. German suppliers such as Otto or Zalando play in considerations hardly a role as rivals. Liu openly contemplates the idea of securing his market power through takeovers. And who knows, maybe he does not just think about buying an online platform, but even embarking on a logistics giant like DHL.
Yet, these are all beautiful speeches. Liu has not delivered up to now. But it would be exactly the wrong approach to dismiss his arrogant ads as exaggerated. On the contrary, the European trade and logistics industry must closely follow the initiative. Because if a supplier could break the market power of Amazons in Europe, then the attackers from China have the best chances.
Behind the attack of JD.com it is more. This is not just the strategy of a single Chinese entrepreneur, but a trend. In the past two decades, the Chinese technology industry has grown rapidly. Now, companies are growing in the world. And while the trade dispute between Beijing and Washington is discouraging business leaders, more and more of them are turning to Europe.
This is for example the planned construction of the gigafactory of the CATL battery manufacturer in Erfurt. Founder Robin Zeng has chosen Germany to position himself as a partner for future electric cars among manufacturers in Europe. And with his factory, he is likely to persuade a number of Chinese suppliers to follow their production
Germany becomes the theater of a global shift in forces
The days are over when builders Chinese do not dare to enter the European market, sellers like JD.com or CATL are just the vanguard. Many other companies of the Middle Kingdom will follow. And they do not want to defend cheap production but innovative products.
No Chinese company pursues this approach with as much vehemence as Huawei. The network equipment company has registered more patents than any other company in Europe last year. The German industrial icon Siemens is only in second place. Huawei establishes a sign. In addition, the Group lays the foundations for taking a leading position in the technologies of the future.
If the licenses for the upcoming 5G mobile phone standard will be auctioned in Germany next year, Huawei already wants to position itself as the best network technology provider. The products of the manufacturer in Shenzhen, China, are already deeply embedded in the infrastructure of the three network operators Telekom, Vodafone and Telefónica.
Germany and Europe are becoming the theater of a global power shift. Chinese companies claim their place on the list of the most innovative companies. And they have a good chance of setting up quickly on the European market. In addition to e-commerce and networking, mobile payment services like Alipay's Alibaba and WeChat Wallet from Tencent are also extending their offerings to Europe.
It can be assumed that some Chinese invaders will fail. Ofo's rental bike provider is withdrawn from Berlin's return ads. The policymakers in Beijing had misjudged the market in Germany and pulled the ripcord. But it is also clear that many companies will succeed. Huawei has gone from the anonymous supplier to one of the world's largest hardware suppliers.
An overhaul must take place in the German executive floors. The desire of Chinese companies in the West is just beginning. This will lead to a radical transformation of the European economic model. Chinese companies are strong, especially in the technology and Internet sectors. They have the potential to transform many established industries: trade, mobility or finance. Only those who are intensely affected by China's aggressors can take advantage of the long-term turnaround.
Source link
