Migros Booklet Saves and Stamps Sustainability



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The savings measures of the "Fast Forward" project of the Migros Cooperative Alliance (MGB) are now also received by the customer. The orange giant, who does not tire of stressing how much he cares about sustainability, ends his magazine of well-being and sustainability "Vivai"

"Vivai" has been published six times a year since 2009 in German, French and Italian and was also attached to the "Migros Magazine". Apparently, this should result in a reduction in jobs, as reported by the portal industry "personal.com".

More than a million readers

How many jobs lost, the Migros is guarding for itself. The writing will remain. It needs to be integrated into the MBG's new communications department. In 2016, it had more than one million readers and was printed at nearly 250,000 copies.

The last issue of "Vivai" should be published on October 1st. Migros promises to take into account the themes of wellbeing and sustainability in the "Migros Magazine" in the future. (pbe)


Published 06.07.2018 | Updated at 18:10

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