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moccamedia receives the only German media agency
Renowned Innovation Leader 2018 Award in the TOP
100 Competition. This allowed the Trier agency against 3,800
Enforce the interests of the interested parties. The scientific journalist Ranga
Yogeshwar, contest mentor, paid tribute to the members of the moccamedia board of directors
Cornelia Lamberty and Patrick Becker as representatives of one of the
the most innovative companies of the German middle class. In one
independent selection procedure and an analysis by Prof. dr.
Nikolaus Franke convinced the company with his special
Climate of innovation and has been rated with the grade A +.
3,800 interested persons, 471 candidates, six laureates
Rhineland-Palatinate and a single media agency in Germany – that is to say
the result of the 25th TOP 100 contest, the most innovative
Companies of the German middle class. The moccamedia
AG specializing in sales-oriented regional media planning,
This is a media agency that is characterized by a particularly high
Characterized by innovation. This was the result of the analysis of
Scientific Director of TOP 100, Professor Nikolaus Franke
of the Vienna University of Economics and Commerce
In the context of the TOP 100 competition, the power of innovation of the
studied scientifically by the participating companies. in the
The objective of the analysis was on those already realized
The success of innovation as well as the professional design of the
the management of innovation. In the evaluation sank into five categories
well over 100 indicators. The evaluated scientist
Innovation management of the moccamedia AG team as a whole with A +
(Average TOP 100 A-). "The grade" A "is only for companies
attributed, which is also unusual at the international level
professional management of innovation. Companies with
this note belongs to the excellence of the middle class and to define
Standards, "says Professor Dr. Franke moccamedia in all
Reference categories score better than the TOP average
100 on.
In the environment of media agencies, whose core business is creation
is media cross media plans, moccamedia is an exotic. So belongs the
According to the RECMA study, Trier Agentur is one of the best-selling companies for years
Germany but is in contrast to the competition yet
independent group and managed by the owner and not an international group
belong. The secret of success: never with standards
satisfied. Just 30 years ago, moccamedia fell, at the time
always like a one-women show with the current CEO
Cornelia Lamberty, through innovative solutions for her clients.
Direct advertising pressure in the individual sales areas,
was completely new at the time as an approach. There are about 180 today
Employees at the five sites continue to give new momentum.
Cornelia Lamberty has created a good climate for innovation and
a founded innovation committee, made up of employees
various departments. This will test and evaluate
Ideas on feasibility. "It's our self-concept
We always offer our customers the best solutions. C & # 39;
but also implicitly, that we always have a length in advance,
walking new paths and also thinking through and around the corner to
offer unusual and promising measures ",
explains Lamberty. Many ideas have been successfully implemented
and are already established as for example the "QuickBooster",
selective selling areas with flood of online advertising and so on
the contact density has increased several times, or the
"AppRocket", which is the relevant when the end customer moves
Point of sale with its individual offer on the installed site
View Apps
Sometimes moccamedia is in her mind, in her
Enthusiasm for innovation so fast as technical progress
so it can not follow. So the ideas are put on hold,
until it is a proven and reliable technical solution
The implementation gives. Because, says Cornelia Lamberty: "Innovations are only
so good, even if the quality is good. We aim for perfection
and deliver only the best performance every day. That's what we have
Success and our customers appreciate us. "
Agency and Network moccamedia is a specialist in planning
Mediamanöver® focused on sales and expert for the regions
Fine adjustment. The media agency was founded in 1989 by today
Managing Director Cornelia Lamberty founded. References
For example, moccamedia includes Volvo Germany, Nissan, VIA
Outlets, Invesco and Ethenea. Today, more than 180 employees work at
Headquarters in Trier and the sites of Cologne, Frankfurt, Vienna and
Solothurn busy. Moccamedia AG is with his daughters
moccatactic, moccamotion and moccabirds belonging to the Dietz group, at
socoto (marketing management systems), pronoun (PR),
Endmark (naming marketing) and brandmut (advertising) belong to
OTS: moccamedia AG
press room: http://www.presseportal.de/nr/131222
press room via RSS: http://www.presseportal.de/rss/pm_131222.rss2
Press contact:
PRONOUNDS Public relations and product communication GmbH & Co. KG,
Cologne
Christine von Welck
Phone: (0221) 940 812 28
Mail: [email protected]
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