[ad_1]
The Lindt chocolate factory is in direct competition with the Nutella de Ferrero market leader with its "hazelnut cream". As confirmed by Lindt spokesman Aron Schneider, at the request of "Schweiz am Wochenende", the spread is being tested in Switzerland "by some selected commercial partners". If successful, the broad launch may only be a matter of time.
The "hazelnut cream" is not entirely new – Lindt is present on the spreads segment since 2014. The cream with gold packaging is available in the Lindt online shop and in its own branches. The product is also popular in countries like Germany, Italy, Brazil, Australia and Japan, says Schneider.
Formulation without palm oil
In England, hazelnut cream has been online for a few days -Media and on social media even for a real hype and shelves sold out. Until recently, the cream was indeed an insider secret.
No joy in the new competition you should have at Ferrero's headquarters in Alba near Turin. However, unlike Nutella, Lindt puts more emphasis on the premium card. The selling price of just under 8 francs for 210 grams is significantly higher, according to the Confectionerynews.com industry portal, as well as the hazelnut share of 40 percent versus 13 percent at Nutella.
And: Lindt cream does not contain palm oil. Nutella has recently been criticized because Italians use the controversial additive for their recipe. (scl)
Created: 07.07.2018, 10:54
Source link
