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LAUSANNE – With a special edition of 64 pages and a simple obituary on the front page, the largest newspaper in western Switzerland, Le Matin, says goodbye to its readers. A saturday last full of emotion and sadness.
80,000 copies of the latest edition were printed, twice the usual circulation, said outgoing editor Grégoire Nappey at Keystone-SDA. The farewell newspaper has 64 pages and will be available in kiosks until Tuesday at normal price
On the first page of the last print edition, a plain black and white obituary with the names of all employees "deeply saddened" The Morning. "In addition, appeared Saturday the initiative of" little siblings, cousins "of all other Tamedia newspapers in Western Switzerland in six titles, a death notice for the end of "The Morning".
"The Morning" was at dawn of the 21st It was euthanized on July 25, 2018, at the age of 125 years, without measures of pain relief. In lieu of flowers, the bereaved family asks you to "pay for the information." "The Morning" comes from the "Lausanne Tribune" founded in 1893.
The Orange DNA
Si you flip through the latest edition of "The Morning", which has the makings of a collector's item, you will find it all the important areas for the creation of a printed newspaper: production, composition, photo service, graphic service, distributors, kiosks and journalists.
On 64 pages, the editorial offers its readers their latest futures, revelations and articles. The editors tell of daily and extraordinary events, explain the orange DNA of the largest newspaper in French-speaking Switzerland and report on unforgettable encounters.
The creators are once again wearing their hats to their readers. On eight pages, the newspaper gives a few hundred readers a face in the form of passport-shaped photos aligned with some testimonials. There are also faces of politics and society that have been in the news in recent decades
Keep the Old Mind Digital
Although "The Morning" is only digital in the future, the staff wanted to keep the old spirit of the newspaper, as wrote the new editor Laurent Siebenmann. The waiver of the print edition is the result of a decision of the publishing house Tamedia
It justifies the move with the 34 million Swiss francs lost in the last ten years with the # 39; print edition of "The Morning". The Zurich media group will therefore exclusively support a "strong digital brand" in the future. He also unilaterally terminated the mediation process with social partners on Thursday, triggering violent reactions from cantonal governments and trade unions.
The end of "Le Matin" will resonate Saturday in all other French-Western dailies. The end is a shame for the whole of Romandie, title "Le Temps". Popular and cheeky, "Le Matin" gave a face to the Swiss media landscape, according to "24 hours". Although "The Morning" opens in a new chapter, the media landscape remains alive, he says in the "Tribune de Genève".
Fewer words lose newspapers in German-speaking Switzerland. The NZZ speaks of a "turbulent end" of everyday life. Also in the Tamedia leaves the end of "The Morning" is described in some sections. Most of the time, the end of Saturday is worth nothing more than a short message.
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