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With a special edition of 64 pages and a simple obituary on the front page, the largest newspaper in western Switzerland, Le Matin, says goodbye to its readers. A saturday last full of emotions and sadness.
Great "pain" in French-speaking Switzerland about the latest print edition of the French daily newspaper "Le Matin". Emotional notice and obverse with obituary on Saturday, July 21, 2018. (Image: KEYSTONE / SALVATORE DI NOLFI)
(nda)
Of the last edition, 80,000 copies were printed, twice the usual circulation, Gregory Nappey, outgoing editor, told Keystone-SDA. The farewell newspaper has 64 pages and will be available on newsstands until Tuesday at the normal price
On the first page of the last print edition, a simple black and white death notice with the names of all employees "deeply afflicted" announces the departure of Le Matin ". In addition, on Saturday, at the initiative of the "little brothers and sisters, cousins" of all the other newspapers of Tamedia in Western Switzerland, a notice of death was published at the end of the "Morning" in six titles
"The Morning" at dawn of 21 He was euthanized on July 25, 2018, at the age of 125, with no measures of pain relief. Instead of flowers, the bereaved family asks to "pay for the information". "The Morning" emerged from the "Tribune de Lausanne", founded in 1893.
The Orange DNA
If you flip through the latest issue of "The Morning", which has the stuff of An object of collection, you will find all the important areas for the creation of a printed newspaper: production, composition, photo service, graphic service, distributors, kiosks and journalists.
On 64 pages, the editorial offers its readers their latest projects, revelations and articles. The editors tell of daily and extraordinary events, explain the orange DNA of the largest newspaper in French-speaking Switzerland and report unforgettable encounters.
The creators are once again wearing their hats to their readers. On eight pages, the newspaper gives a few hundred readers a face in the form of passport-shaped photos aligned with some testimonials. There are also faces of politics and society that have hit the headlines in recent decades.
Digitally Preserving the Old Mind
Although "The Morning" is only numerically in the future, the staff wanted to keep the old spirit of the newspaper, as the new editor-in-chief Laurent writes Siebenmann. The waiver of the print edition is the result of a decision of the Tamedia Publishing House.
He justifies the move with the 34 million francs lost over the past ten years with the print edition of "The Morning". The Zurich media group will therefore exclusively support a "strong digital brand" in the future. He also unilaterally ended the mediation process with social partners on Thursday, triggering violent reactions from cantonal governments and unions.
The end of "Le Matin" will resonate Saturday in all other French dailies under different accents. The end is a shame for the whole of French-speaking Switzerland, heading "Le Temps". Popular and cheeky, "Le Matin" gave a face to the Swiss media landscape, according to "24 hours". Although "Le Matin" opens a new chapter, the media landscape remains alive, according to the "Tribune de Genève".
Fewer words are lost in German-speaking Switzerland. The NZZ speaks of a "turbulent end" of everyday life. Also in the Tamedia leaves the end of "The Morning" is described in some sections. For the most part, the end of Saturday is worth nothing more than a short message.
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