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Nestlé will not miss this year either. The food giant of French-speaking Switzerland is the most valuable brand in Switzerland. This is demonstrated by the latest analysis of the consulting firm Brand Finance. Experts estimate Nestlé at 18.9 billion Swiss francs. In the food sector, the Group is also the world leader. With Nescafé in ninth position, the company even ranks twice among the top ten brands
Behind Nestlé succeeds the Swiss ranking, the big bank UBS. However, by far, the brand is worth 8.6 billion francs.
The number three ranking is the new ABB (8 billion francs). The technology group is one of the biggest winners of the year. The value of the brand has increased by 22%. According to experts, this is because ABB does a lot in electromobility.
Tag Heuer up
The biggest loser is the bank Julius Baer (29-22). The value of the brand has lost 22%.
The watchmaker TAG Heuer was the biggest winner. The company La Chaux-de-Fonds NE increased its value by 55% to 1.5 billion francs (# 23). As a result, Brand Finance is leading smart watch efforts. Experts also congratulate TAG Heuer to offer customers many online options to customize their watches. The company succeeds in following a trend.
In general, watch companies also posted a good result this year. Up to seven people in the industry make it one of the 50 most valuable brands. (jfr)
Published on 24.07.2018 | Last update: 18 minutes ago
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