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SINGAPORE, July 2, 2018 / PRNewswire / –
Trax, the leading provider of vision and analytics solutions for retailers, today announced the The completion of its most important investment round of all time, which raised $ 125 million. The transaction was led by Boyu Capital, one of the largest private equity investment firms in Greater China . DC Thomson, one of the UK's leading media outlets, also participated in the investment round. Part of the transaction will be used to buy shares from early investors.
Trax, headquartered in Singapore, revolutionized retail by providing a single source of truth to businesses and retailers. who manufacture or sell packaged consumer goods (CPG). Founded in 2010, Trax is a shareholder in companies such as Warburg Pincus and Investec.
To date, the company has raised approximately $ 235 million in financing, operates in more than 50 countries and serves more than 175 clients. Trax delivers work performance, market measurement and data science solutions for CPG brands and retailers by providing real-time shelf information through its innovative computer vision platform for processing photos taken with mobile devices. Last year, Trax partnered with Nielsen (NYSE: NLSN), the world's leading information and metering company, to launch the Shelf Intelligence Suite solution, offering brand owners a level unprecedented display. Trax is currently engaged in several digital transformation pilot projects with global retailers providing continuous wireless monitoring. n IoT cameras to make. Trax said he wants to use this new round of financing to continue to support its global expansion and accelerate the roll-out of its consumer retail solutions. A major area of expansion will be Greater China where Trax has already established a strong presence in the market serving major global brands.
"We are delighted to have Boyu Capital alongside Warburg Pincus, our largest shareholder The major financial supporter of Trax," said Joel Bar-El CEO and l & # 39; one of the founders of Trax. "The company's experience and knowledge about the scale and pace of Chinese retail technology will be extremely valuable." Boyu's liquidity injection will allow us to continue to innovate our technologies in our [4199006] Tel Aviv, Israel and to study the possibility of creating an additional engineering center in China . "
Dror Feldheim Trax's commercial director and one of the founders, adds:" We are witnessing a turning point in our global growth and in the digital transformation of the retail sector, our fast-paced solutions and services in key markets in the United States, Europe, Asia and Latin America The partnership with Boyu and access to its extensive network and in-depth know-how "[19699002] Joey Chen General Manager 1945-19004 of Boyu Capital commented:" The investment in Trax is motivated by our belief that new technological solutions that will enable digitization physical retail outlets will provide attractive value creation, and we are impressed by Trax's widespread recognition of its cloud-based single-window solutions provided by leading companies and Global GIC cutters.In relation to developed markets such as Europe and the United States, the use of digital solutions in Chinese consumer goods companies and retail stores is not only in its infancy. And facing the world's largest retail market and the biggest markets, we see a promising future for the development of Trax in 19459006 in China . "
About Boyu Capital
Boyu Capital is Boyu Capital has a team of experienced investors and business professionals, bringing growth capital and support through long-term partnerships with leading entrepreneurs and companies and its portfolio includes some of the largest, best managed and most innovative companies in the media / technology, consumer / retail, Financial Services and Health in China
About Trax
Trax is the leading provider of computer vision solutions and retail analytics and has recently become the # 1 39, one of the 25 fastest-growing companies on Deloitte's "Technology Fast 500" list, which allows for tighter in-store controls and provides customers with the ability to to gain competitive intelligence through its in-store execution tools, market metrics and data collection, enabling customers to identify and take advantage of revenue opportunities. A large number of major brands and retailers use Trax in more than 50 countries around the world to manage run in the store and increase in-store sales. The company is headquartered in Tokyo and has offices in various locations around the world. More information on Trax can be found on http://www.traxretail.com
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