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Changes in the European telecommunications market are also leaving their mark here. In the future, UPC Switzerland will again be managed independently and Eric Tveter will take over the operational management.
Severina Pascu, Executive Director appointed to the UPC. (Image: PD)
UPC's longtime CEO, Eric Tveter, leaves his chair. His successor will be Severina Pascu in September (see supplement). At the same time, a reorganization is underway and the change at the top of the cable operator is seen in a broader context
Parent Company in Transition
The Anglo-American parent company UPC, Liberty Global, is in the midst of reorganization, In May this year, it was announced that Liberty Global was selling several European cable operators to the British telecom group Vodafone. Eastern European companies, previously organized in association with UPC Switzerland, are also shaking hands. Liberty Global also announced early this year the sale of UPC Austria to Deutsche Telekom
. The formerly important group of countries under the UPC brand has declined to only three nations. Already on sale Vodafone was speculation about what could happen with UPC Switzerland. The focus was on a possible merger with mobile operator Salt or Sunrise.
Eric Tveter, outgoing CEO of UPC. (Image: PD)
With the reorganization announced, Liberty Global is now taking a first step. In this way, the Swiss entity will be removed from the previous structure and will again be managed independently in the future. This decision should reinforce rumors of consolidation in the Swiss telecom market.
However, this step makes sense in all cases. Synergies with the remaining two companies in the UPC conglomerate in Poland and Slovakia are weak. You can hardly offset the friction losses of coordination activities in three different markets. A more nationally oriented business structure is – consolidating or not – the only logical consequence.
Clean Tveter
Outgoing CEO Tveter joined UPC nine years ago when the company still called Cablecom. The cable operator was then known for poor customer service. When Tveters took office, Cablecom was considered one of the most unpopular companies in Switzerland – the main post had been vacant for five months. The American, now 59, has managed to evolve the company. With the change of name of the new company UPC Switzerland, this process was completed at the end of 2015.
The same year, Tveter was promoted within Liberty Global at the head of the UPC group with eight network providers European cable. It was the culmination of a long career. With the sale to Vodafone, however, Tveter became a landless king this year. A reorganization was predictable, now it is over. From September, the US Telecom Manager will no longer operate the Swiss entity operationally. However, he remains president of UPC Switzerland and will continue to be responsible for the activities of Liberty Global in Eastern Europe
A first in the telecommunications industry
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Severina Pascu will take over the management of UPC Switzerland in September. This will be the first time that a woman will head a large Swiss telecommunications company. At Swisscom, Sunrise and Salt, the positions of CEOs were and are occupied by men (as was the case with UPC) – this should also be historically determined, as the industry employs a disproportionate number of employees with technical training and today, men voted for
Pascu, 45, director of telecommunications, joined the UPC board of directors two years ago as a as director of operations. She has worked for Liberty Global, UPC's US-UK parent company for more than a decade, before joining UPC Romania in 2008 as a CFO, where she became General Manager in 2010. The move to Liberty Global was based on various executive positions, including KPMG and Metromedia Telecommunications in London. Pascu is a Romanian citizen and has a BA from the Bucharest Academy of Economics. She lives with her family in Zurich.
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