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In fact, beer consumption has not been such a good star since 1992: the industry is suffering from a 24 percent drop in consumption over the past 25 years. In the early 1990s, each Switzerland consumed 71 liters (237 bars of beer) a year, compared with just 54.3 liters (181 bars) in 2017. In addition, an unwritten law stipulates that sales of beer in combination with Football events only in good weather trigger a positive effect.
This condition was more than given here during the World Cup in Russia. Above all, the five major producers, which according to SRF, cover 84% of the market in Switzerland, benefit. On the other hand, local breweries rarely have the capacity to provide large events such as public consultations. However, at small parties such as weddings, birthdays or barbecues, they are a welcome change from the conventional beer of the wholesaler because they are special and also produce individual labels. They also live by word-of-mouth propaganda and favor a regular clientele.
Limited Capacities
Their regionality has attracted local restaurants and village shops to small breweries in the area. Since these do not brew classic beer, as most major producers produce, but special beers, they benefit. However, most brewers in the area are "only one" hobby when they do a full-time job. In the same way Thomas Kägi of the Föhrenbier Manufaktur of Sargans. He and his business partner have recently joined the brewery world, but they are already well used to their situation – even without the Football World Cup. "Our capabilities are still very limited," he says.
From his brewing, he has his own apartment in 2017. At the beginning of this year, he moved with his brewery in the military kitchen in Sargans. This has simplified its production. Kägi had noticed a drop in general beer consumption, but only a drop in standard beer consumption. "Small breweries, as we are, produce special beers," he continues. Although they also make a standard beer, but that would be smarter and contain more flavor. "Seasonal beers are brewed only in small quantities and are adapted to the taste of each season."
The full report in the print edition and ePaper "The regional economy" [19659007] (function (d, s, id) {
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